How to create a Facebook Business Page
First things first, you’re going to need a Business Page if you want to try out our tips and tricks for upgrading your content.
From your existing Facebook account, go to your menu, and select “Pages.”
Select the “Create” button, to set up a new page.
Fill in the page name (if you’re a creator this should be your handle or name, if you’re a business, this should be your company name).
Select up to three categories to define your page. You can search for categories that reflect your type of content or business.
Select “Create” and your page will generate!
Once your business page has been created, you can start to pimp it out and make it look a little more visually appealing. This is optional, but we recommend adding a cover photo and profile picture, with either your face or brand logo, so that when people are searching for your page it is easily recognizable. You should also update your bio, to give people a bit of a flavor for your business or personality, as well as add any updated contact details, websites, or events.
💡 Flick’s Tip: If you don’t have anyone to design your cover photo, you can create one yourself using a design tool like Canva.
Top tips for using your Facebook Business Page to improve your social strategy
Using the Facebook Shop
If you are a business and want to have a storefront on either Facebook or Instagram, you’ll need to set up a shop. Facebook’s shop won’t let you purchase and check out in-app, instead redirecting to your website or the designated product page. However, if you do have a storefront on Facebook/Instagram you are able to track whether purchases or traffic are coming as a direct result of these social channels, allowing you to better understand purchase performance.
Our tips for Facebook shop
Make sure to tag all of your products. You can do this on both Facebook and Instagram. This allows potential customers to directly tap a photo, see which product is featured and click directly through to shop for the product, making a seamless purchase journey.
Tag historic posts with products too! When someone clicks on a product, they will be able to see social media posts that have tagged these products as examples of the item. Make sure that when you are tagging your products in photos, these are posts you are happy being featured on the product page.
If your product can be ‘tried on’, make use of Instagram and Facebook’s virtual-try-on plug-ins. This means customers can get a better feel for your product which may help their decision in impulse buying on socials.
How to manage customer service on Facebook Business Pages
When you create a Facebook Business page, you will automatically have options to manage customer queries. You need to be careful not to ignore this, as it will impact the ratings that members may give your business or service. Facebook displays the times it takes for business pages to answer and reply to customer queries, so make sure to stay on top of this in order to ensure your business appears as positively as possible.
We recommend setting up auto-responses on your Facebook page so that customers are responded to with a generic message automatically when they send a query. You can customize these to direct people to different pages depending on their questions, which may also save your team’s time if the answer is already somewhere on your website!
Why Facebook’s Creative Center is the best ever
Perhaps one of the best resources you unlock when you have a Facebook Business page is its creative center. When you are creating content for an ad (as a content creator or business), or you are creating organic content for a brand, you’ll know that you have to be careful about what you feature in your videos so that you don’t get a potential copyright strike.
Facebook’s creative center has an entire library of rights-free sound effects and tracks which you can search based on genre, tempo, speed, and more. If you are creating a video that features any kind of sound or music, use the Creative Center as your first port of call in sourcing tracks for your content that is completely safe to use in ads and beyond.
Repurposing content across Instagram and Facebook
Whether you are a small business, social media manager, or creator, it’s likely that you are tight on time and resources when it comes to creating content for multiple channels. The great thing about linking your Facebook Business page to your Instagram account is that you can post across both channels at once. So, if you’ve created an Instagram post, Story, or Reel, you will have the option to also auto-post it to Facebook, saving you time when it comes to manual (and auto) posting. Just make sure that when you are posting cross-channel that the content you are using is relevant to both audiences, and you consider what you are sharing vs. who is seeing it.
Flick’s Tip: Schedule all of your content with Flick’s Scheduler! Start your free 7-day trial by clicking here
You should now be able to set up your own Facebook Business page and start exploring all the perks it has to offer. Click below to use your new page with Flick, and start improving your social media strategy.