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How to Strategize Your Holiday Marketing on Social Media

The holidays are coming and you need to be ready! Here’s everything you need to know about holiday marketing and the tools to help you create the best marketing strategy this year.

Posted 9 months ago

Written by

Mackenzie Taylor
Posted 9 months ago
The holidays are right around the corner and holiday marketing on social media can be an incredibly powerful tool for businesses. With the right strategy, it can be a great way to get customers interested in your product or service, plus boost your sales! By putting together a holiday marketing strategy that is tailored to your target audience, you can ensure that your efforts are as effective as possible. There are a number of tools available to help you create and execute your holiday marketing strategy on social media, so you can make sure that your campaigns have the highest possible impact.
If you’re trying to figure out your exact right holiday marketing strategy and need help, we’re taking you through it all today. Learn everything you need to know about why a holiday marketing strategy is important and what tools can help you execute your strategy perfectly.

Jump to a section ✨

  1. Why a holiday marketing strategy is crucial
    • Planning and scheduling your content
    • Content creation
    • Analytics

Why a holiday marketing strategy is crucial

Let’s face it, the holiday season can be incredibly overwhelming. With all the shopping, parties, and endless amounts of food, it’s easy for your business to get lost in the chaos. That’s why having a holiday marketing strategy is crucial.
Sure, you can slap some holiday-themed posts on your social media pages and hope for the best (yikes), but why settle for mediocrity when you can sleigh the game with a well-thought-out strategy? Did you like that pun? 😏
Having a holiday marketing strategy allows you to stand out from the competition. It helps you identify your target audience and create content that resonates with them. Plus, it keeps you organized and ensures you don’t miss out on any opportunities to boost your sales.
Main takeaway? Don’t skip out on marketing for the holidays! Take some time to plan your campaigns, think about creative holiday marketing tips, and spread some joy on social media. Because if you don’t, you can bet your bottom dollar that your competitors will.


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A post shared by EVIL QUEEN (@evilqueen)

Finding inspiration for your holiday social media campaigns

When it comes to finding inspiration for your holiday social media campaigns, your options are kind of unlimited. Need help getting inspired? Here are a few of our favorite holiday ideas to help you get into the holiday spirit:
  • If you’re a small business that is selling various items, why not do a “12 Days of Giveaways” campaign? Get your audience to share, like, and comment to win a prize. Not only will this help you with engagement and sharing what you sell, but it can also help you get new followers through your door who might not have seen your account previously.
  • Embrace the holiday spirit by dressing up your company mascot in a Halloween costume, as Santa, turkey, or anything in between, and sharing funny photos. Showing off a more human side to your brand can be super helpful with building your brand online and getting more people to want to follow you in the future. Don’t be afraid to think outside the gift box!
  • Create a series of holiday-themed tutorials that your followers can recreate easily. Throughout the month, share a new tutorial and even encourage your audience to share their own tutorials to really build up your holiday campaign. You can even create a hashtag that your followers can follow to keep track of the tutorials.
  • Share heartwarming stories from your customers. Everyone loves a good review from someone who has actually used the product or service you offer.
  • And don’t forget the power of nostalgia – everyone loves a good throwback! Take a trip down memory lane and post about your favorite holiday memories from childhood. The key is to have fun and spread the joy – after all, ’tis the season to be jolly and creative!


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A post shared by Beth (@guideto_edinburgh)

How to choose the right social media platforms for your audience and goals

Ah, the magical world of social media platforms. The key thing to remember is that each platform has its own unique strengths and abilities. But how do you choose the right one for your holiday marketing? That’s what we’re going to take you through right now:
  • Consider your audience. What is their demographic? Where do they live? What is their age? What are their interests? If you’re targeting a younger audience, platforms like TikTok or Instagram might be your go-to. However, if your audience skews a bit older, Facebook might be the best option for you. Dig deep into your analytics to figure out who you’re targeting to plan out your marketing strategy effectively.
  • Think about your goals. Are you looking to increase brand awareness and reach? Facebook, Instagram, and TikTok might be the perfect place for you. However, if you’re looking to showcase your product’s functionality, YouTube or Pinterest might be your platform of choice.

Tools and resources for planning and scheduling your holiday content

As you get started on creating a variety of different ideas for your holiday marketing strategy, you’ll need some trusty tools and resources to keep you on track.
facebook flick schedule

Planning and scheduling your content

Using a social media management platform like Flick will help you save a lot of time and effort — so you can spend more time focusing on answering your customer’s questions and staying on top of your holiday sales. Schedule your social media content in advance and save time. Use Flick’s handy calendar features to visualize your content schedule and ensure you’re spreading holiday cheer consistently.
ai marketing automation tool

Content creation

Another feature you should utilize of Flick’s is the AI Social Media Marketing Assistant. The AI Assistant can help you come up with creative and festive-worthy content and captions. Instead of spending hours and hours trying to come up with the best caption ideas, the AI Assistant will do it for you. All you need to do is type in a keyword or topic and the tool will instantly give you post ideas that you can dig deeper into.
Plus, you can even get access to the AI Image Generator and our Stock Image Media Library with over 100,000 high-quality, FREE stock images.
instagram analytics story flick


Be sure to keep track of your holiday campaign performance by tracking your analytics. By using an analytics tool like Flick’s analytics, you can see what’s working, adjust your strategy where needed, compare your strategy to your competition, and celebrate your successes.
Dig deep into how successful (or … not so successful) your posts are, so you can make more data-driven decisions on future social media content you create.

Crafting attention-grabbing social media ads and promotions

Now that you know the overall tools and what you should post, let’s dive into the actual content of the posts:


When creating content for social media, your ads should be eye-catching! Use bold colors, vibrant imagery, and captivating designs to make your audience stop scrolling and say, “Wow!”


Inject some holiday cheer into your ad copy with puns, catchy slogans, and witty one-liners. Get creative and play with words. The biggest thing to remember when creating your ads: is call-to-action! Santa may deliver gifts, but you want to deliver results. Use compelling language that motivates your audience to take action, whether it’s “Shop Now,” “Sign Up,” or “Spread the Holiday Cheer!”


Finally, test, optimize, and repeat! Experiment with different ad formats, audience targeting, and messaging to find the perfect combination that fills your sleigh with success.

Measuring the success of your holiday marketing campaigns

Last, but certainly not least, is the time to talk about measuring the success of your efforts.
First, let’s look at the numbers. How many likes, comments, and shares did your posts receive? Are your followers engaging with your content or were they merely scrolling and didn’t engage with your content at all? Keep an eye on those metrics to see if your campaign is generating the desired engagement.
Take a peek at your website analytics. Are your holiday promotions driving traffic to your website? Look for spikes in website visits, page views, and conversion rates. If your website traffic is booming, it’s a sign that your holiday marketing strategy is on point.
Finally, don’t forget to do a bit of social listening. Are people talking positively about your brand? Are they spreading holiday cheer by sharing their positive experiences? Pay attention to sentiment analysis to see if your campaigns are resonating with your audience.

Final thoughts

While it might seem early to be talking about the holidays already, it’s definitely the time to start getting your planning in order. Start off small by looking at what you did last year. What worked for you? What didn’t work for you? Which social media platform did the best for you?
From there, begin your holiday marketing strategy. What content do you need to create? What items do you need to prep to get you ready? And don’t forget! You have lots of holidays to think about coming up — Halloween, Black Friday, Thanksgiving, Christmas, and New Year’s.
If you need help to get your holiday marketing strategy together, using a tool like Flick will be a serious game-changer. Start a 7-day FREE trial to see exactly how it can help you. Plus, you can get access to our FREE AI Caption Generator anytime you want.


Why a holiday marketing strategy is crucial

Finding inspiration for your holiday social media campaigns

How to choose the right social media platforms for your audience and goals

Tools and resources for planning and scheduling your holiday content

Crafting attention-grabbing social media ads and promotions

Measuring the success of your holiday marketing campaigns

Final thoughts

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