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Open Benchmarks

Open Benchmarks
for Instagram Analytics.

Finally, you can now uncover how your Instagram analytics compare to accounts just like yours.

Finally, you can now uncover how your Instagram analytics compare to accounts just like yours.

Whether you’re a content creator, social media manager, or a small business, it’s important you have access to reliable information that can help you succeed on Instagram. We hope that by creating this free resource you can gain better clarity into how other accounts are performing, to help you discover areas you’re already doing well in, or places that could use a little more attention in order to improve your growth.

Read more about Open Benchmarks on our blog.

Whilst there are 40,000+ Instagram accounts linked to Open Benchmarks, some follower ranges will be more populated than others. Over time, we hope this data will become more and more reliable as the number of people who have linked their account's to Flick, or contributed their analytics to Open Benchmarks grows.

If you're not a Flick user and you'd like to contribute analytics from your Instagram account to Open Benchmarks, we ask that you fill out this quick survey to register your interest. We don't yet have a way for you to do this without being a Flick customer, but we’re working on a solution to fix that so this resource has the best chance of helping more people.

Account Overview

This data is in relation to the account’s performance. This include things like the average percentage of people who follow an account after visiting the profile, or the total weekly reach of that account.

Follower Growth Rate

32.7%

26% last year

See detailed insights

Click Through Rate

5.6%

2% last year

People Reached

499,912

40% last year

Reach
499.91k
Impressions
718.96k

Profile Views

11,423

51% last year

Profile Views
11,423
Link Clicks
674

Feed Posts

Scroll through to see a breakdown of Instagram feed-related posts. You'll see how your Instagram stacks up against others' posts, including image, videos posts and Carousels. Currently, we can't show analytics for Reels until Instagram releases this in their API (sad!). However, as soon as we have that data, we will show it here!

Engagement Rate

12.5%

7% last year

Reach Rate

24.5%

58% last year

Number of posts

32.6

53% last year

Avg. Reach Per Post

1,634

50% last year

Reach
1,634
Impressions
1,873

Avg. Engagements Per Post

158.2

33% last year

Likes
131
Comments
13
Saves
15

Story Posts

When it comes to Instagram Stories, how many people are watching your story posts all the way through? Uncover the average amount of Instagram Stories people are posting per day, the number of impressions and engagement they receive, and how many slides are actually viewed before followers start to get...bored.

Completion Rate

87.2%

1% last year

Number of stories

365.8

19% last year

Slides Per Viewer

9.5

10% last year

Avg. Impressions per Story

238.3

8% last year

Impressions
238
Reach
235

Hashtag Usage & Performance

How do your hashtags rank in comparison to those with a similar follower range as you? How many hashtags, on average, are these accounts using? How much time are they spending ranking in Instagram hashtags? You’ll find all that out and more below.

Rank Ratio

53.3%

286% last year

Hashtags Per Feed Post

17.5

6% last year

Total Time Spent Ranking

6,503 hrs

35% last year

Unique Hashtags Used

165.0

36% last year

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