Reach Rate on Instagram: Everything you need to know.
The "Reach Rate" metric is the total amount of Instagram users who like, comment or save a post divided by the total amount of users who saw that post.
Has Reach Rate on Instagram changed over time?
| Date | Reach Rate | Change | Accounts |
|---|---|---|---|
March, 2025 | 17.59% | 0 | 300 |
July, 2023 | 40.34% | -15.20% | 5,334 |
June, 2023 | 47.57% | +1.23% | 5,094 |
May, 2023 | 46.99% | +18.34% | 5,021 |
April, 2023 | 39.71% | -1.31% | 5,221 |
March, 2023 | 40.23% | -34.29% | 5,173 |
Frequently asked questions
Hopefully your answer is covered below, but if you would like any extra help we have lots of resources available on our blog.
What is the "Reach Rate" metric?
The "Reach Rate" metric is the total amount of Instagram users who like, comment or save a post divided by the total amount of users who saw that post.
How can I improve my Instagram account's "Reach Rate"?
To improve your posts' reach rate, you need to develop a long term content strategy and engage with your follower base. You can read more about this here.
What is the average monthly "Reach Rate" on Instagram across all accounts?
The average monthly reach rate on Instagram is 17.6%. If you would like to see how your account compares, log in to your Flick account or start your free trial.
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