People Reached on Instagram: Everything you need to know.

The "People Reached" metric is the total amount of Instagram users who viewed your account in a given time period.

Has People Reached on Instagram changed over time?

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Date	People Reached	Change	Accounts
January, 2025	20,117	-84.29%	4,365
December, 2024	128,023	-10.98%	28,888
November, 2024	143,818	+3.88%	29,637
October, 2024	138,448	-4.87%	30,313
September, 2024	145,536	-4.85%	30,982
August, 2024	152,959	-11.14%	31,567

Frequently asked questions

Hopefully your answer is covered below, but if you would like any extra help we have lots of resources available on our blog.

What is the "People Reached" metric?

The "People Reached" metric is the total amount of Instagram users who viewed your account in a given time period.

How can I improve my Instagram account's reach?

To improve your account's reach, you need to build a long term Instagram strategy. You can read more about this here.

What is the average monthly reach on Instagram across all accounts?

The average monthly reach on Instagram is 20,117. If you would like to see how your account compares, log in to your Flick account or start your free trial.