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Open Benchmarks

Open Benchmarks
for Instagram Analytics.

Finally, you can now uncover how your Instagram analytics compare to accounts just like yours.

Finally, you can now uncover how your Instagram analytics compare to accounts just like yours.

Whether you’re a content creator, social media manager, or a small business, it’s important you have access to reliable information that can help you succeed on Instagram. We hope that by creating this free resource you can gain better clarity into how other accounts are performing, to help you discover areas you’re already doing well in, or places that could use a little more attention in order to improve your growth.

Read more about Open Benchmarks on our blog.

Whilst there are 40,000+ Instagram accounts linked to Open Benchmarks, some follower ranges will be more populated than others. Over time, we hope this data will become more and more reliable as the number of people who have linked their account's to Flick, or contributed their analytics to Open Benchmarks grows.

If you're not a Flick user and you'd like to contribute analytics from your Instagram account to Open Benchmarks, we ask that you fill out this quick survey to register your interest. We don't yet have a way for you to do this without being a Flick customer, but we’re working on a solution to fix that so this resource has the best chance of helping more people.

Account Overview

This data is in relation to the account’s performance. This include things like the average percentage of people who follow an account after visiting the profile, or the total weekly reach of that account.

Follower Growth Rate

43.0%

34% last year

See detailed insights

Click Through Rate

5.1%

9% last year

People Reached

46,499,467

6% last year

Reach
46.5m
Impressions
75.33m

Profile Views

656,851

40% last year

Profile Views
656.85k
Link Clicks
30,951

Feed Posts

Scroll through to see a breakdown of Instagram feed-related posts. You'll see how your Instagram stacks up against others' posts, including image, videos posts and Carousels. Currently, we can't show analytics for Reels until Instagram releases this in their API (sad!). However, as soon as we have that data, we will show it here!

Engagement Rate

13.2%

6% last year

Reach Rate

15.2%

24% last year

Number of posts

80.9

58% last year

Avg. Reach Per Post

60,653

51% last year

Reach
60,653
Impressions
70,096

Avg. Engagements Per Post

4,667

63% last year

Likes
3,896
Comments
84
Saves
689

Story Posts

When it comes to Instagram Stories, how many people are watching your story posts all the way through? Uncover the average amount of Instagram Stories people are posting per day, the number of impressions and engagement they receive, and how many slides are actually viewed before followers start to get...bored.

Completion Rate

89.6%

2% last year

Number of stories

837.5

19% last year

Slides Per Viewer

11.7

13% last year

Avg. Impressions per Story

7,576

29% last year

Impressions
7,576
Reach
7,474

Hashtag Usage & Performance

How do your hashtags rank in comparison to those with a similar follower range as you? How many hashtags, on average, are these accounts using? How much time are they spending ranking in Instagram hashtags? You’ll find all that out and more below.

Rank Ratio

60.1%

195% last year

Hashtags Per Feed Post

13.5

1% last year

Total Time Spent Ranking

16,394 hrs

39% last year

Unique Hashtags Used

241.8

28% last year

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