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Open Benchmarks

Open Benchmarks
for Instagram Analytics.

Finally, you can now uncover how your Instagram analytics compare to accounts just like yours.

Finally, you can now uncover how your Instagram analytics compare to accounts just like yours.

Whether you’re a content creator, social media manager, or a small business, it’s important you have access to reliable information that can help you succeed on Instagram. We hope that by creating this free resource you can gain better clarity into how other accounts are performing, to help you discover areas you’re already doing well in, or places that could use a little more attention in order to improve your growth.

Read more about Open Benchmarks on our blog.

Whilst there are 40,000+ Instagram accounts linked to Open Benchmarks, some follower ranges will be more populated than others. Over time, we hope this data will become more and more reliable as the number of people who have linked their account's to Flick, or contributed their analytics to Open Benchmarks grows.

If you're not a Flick user and you'd like to contribute analytics from your Instagram account to Open Benchmarks, we ask that you fill out this quick survey to register your interest. We don't yet have a way for you to do this without being a Flick customer, but we’re working on a solution to fix that so this resource has the best chance of helping more people.

Account Overview

This data is in relation to the account’s performance. This include things like the average percentage of people who follow an account after visiting the profile, or the total weekly reach of that account.

Follower Growth Rate

64.6%

57% last year

See detailed insights

Click Through Rate

4.9%

2% last year

People Reached

23,091,217

27% last year

Reach
23.09m
Impressions
35.1m

Profile Views

243,399

11% last year

Profile Views
243.4k
Link Clicks
15,511

Feed Posts

Scroll through to see a breakdown of Instagram feed-related posts. You'll see how your Instagram stacks up against others' posts, including image, videos posts and Carousels. Currently, we can't show analytics for Reels until Instagram releases this in their API (sad!). However, as soon as we have that data, we will show it here!

Engagement Rate

22.9%

77% last year

Reach Rate

29.3%

12% last year

Number of posts

89.4

18% last year

Avg. Reach Per Post

32,029

14% last year

Reach
32,029
Impressions
36,153

Avg. Engagements Per Post

2,718

9% last year

Likes
2,284
Comments
51
Saves
383

Story Posts

When it comes to Instagram Stories, how many people are watching your story posts all the way through? Uncover the average amount of Instagram Stories people are posting per day, the number of impressions and engagement they receive, and how many slides are actually viewed before followers start to get...bored.

Completion Rate

89.8%

1% last year

Number of stories

849.5

5% last year

Slides Per Viewer

12.4

12% last year

Avg. Impressions per Story

3,016

18% last year

Impressions
3,016
Reach
2,941

Hashtag Usage & Performance

How do your hashtags rank in comparison to those with a similar follower range as you? How many hashtags, on average, are these accounts using? How much time are they spending ranking in Instagram hashtags? You’ll find all that out and more below.

Rank Ratio

55.2%

374% last year

Hashtags Per Feed Post

16.0

0.8% last year

Total Time Spent Ranking

23,585 hrs

37% last year

Unique Hashtags Used

314.0

7% last year

All-in-one Instagram Marketing Platform.

Product

Instagram Hashtag ToolInstagram SchedulerInstagram Analytics ToolHashtag SearchHashtag ManagerBanned Hashtag CheckerInstagram Analytics ReportingInstagram Hashtag TrackerInstagram Feed Planner

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