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Grow Your YouTube Channel with These 8 Exciting Shorts Ideas

Not sure what content to create for YouTube? Try out these 8 YouTube Shorts Ideas, along with our favorite tips to get started!

Posted 1 month ago
youtube shorts ideas

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Mackenzie Taylor
Posted 1 month ago
Dipping your toe into the world of YouTube Shorts but not sure how to start? You’ve come to the right place! Similar to Instagram Reels and TikToks, YouTube Shorts are a great way for brands, businesses, and content creators to reach new (and old!) audiences in a more snappy way. With over 6.5 billion daily views, you would be seriously missing out by not adding Shorts into your social media strategy. Ready to get started? Here’s everything you need to know about YouTube Shorts, plus ideas, tips on more engagement, and so much more!

Jump to a section ✨

  1. What are YouTube Shorts? 🎥
    • Higher reach
    • Increased user engagement
    • Drive traffic
    • Brand loyalty

What are YouTube Shorts? 🎥

Firstly, what the heck is YouTube Shorts, you might be asking yourself. YouTube Shorts are short-form vertical videos posted to YouTube. Very similar to Instagram Reels and TikTok videos, YouTube Shorts tend to be created on your phone and then published straight to the platform (after some crafty editing, of course—if that’s your thing!).
YouTube Shorts are designed to be a quick and easy way to produce content and for viewers to easily consume.

Why should I use YouTube Shorts to grow my channel? 📈

Ready to grab the digital world’s attention and shout, “Hey! We’re here!”? It’s time to start playing around with YouTube Shorts. This fairly new feature from YouTube can catapult your brand into the spotlight and supercharge your channel’s growth.

Higher reach

This means that if you create engaging and high-quality Shorts, there is a higher chance of your content being shown to a wider audience, including users who may not have discovered your channel otherwise. This increased visibility can lead to more subscribers, views, and overall growth for your YouTube channel—which is exactly what you want!

Increased user engagement

Another way YouTube Shorts can help in growing a YouTube channel is by increasing user engagement. Shorts are designed to be short and attention-grabbing, which tends to encourage users to watch and interact with your content.
When users engage with your Shorts, by liking, commenting, or sharing with friends, it lets YouTube know that your content is interesting and worth promoting. And once this happens, your Shorts will be recommended to more users which increases your channel’s growth!

Drive traffic

Additionally, YouTube Shorts can help in growing a YouTube channel by driving traffic to your other videos and playlists. If your content interests your viewers enough, it might make them want to go to your profile and watch more of your content (whoop!).
By strategically linking and promoting your other videos and playlists within your Shorts or in the video description, you can point your viewers to other videos of yours. This can increase watch time, session duration, and overall engagement on your channel, which are important factors that YouTube considers when recommending content to users.

Brand loyalty

Lastly, just think of YouTube Shorts as a chance to show off your wacky, fun side–like those embarrassing dance-offs you have at home (just me?). It’s a way to let your hair down and create a bond with your viewers. Since Shorts are usually more laid-back and off-the-cuff, they offer a golden opportunity to strut your stuff and engage with your audience in a whole new way.
Imagine yourself chatting with your subscribers, responding to their quirky comments, or asking for their opinion on your latest “Short.” By opening up a conversation with your audience, you’re not just a content creator they watch, but a close friend they can’t wait to see more content from. Which will lead to increased engagement, rave reviews, and that sweet, sweet channel growth you’ve been dreaming of.

How do I create YouTube Shorts? 🎨

This is the easy (or hard!) part. YouTube Shorts are very easy and quick to make if you know the right steps to take! Here are the step-by-step instructions on how to make a YouTube Short from your phone or desktop!
youtube shorts creation

How to create YouTube Shorts from your phone:

Open the YouTube App
  • Make sure you have the YouTube app installed on your mobile device, and sign in to your YouTube account if you’re not already logged in.
Access the Shorts Camera:
  • At the bottom of the YouTube app, tap on the “+” sign to access the Shorts camera.
Record Your Short:
  • If you want to create a video longer than 15 seconds, click the “15” in the top-right corner to “60.”
  • You can choose to record by holding the capture button or tapping to start and stop recording.
  • You can also switch between the front and rear cameras.
  • Tap the “tick” button to preview and edit your video.
Edit Your Short:
  • After recording, you can use various editing tools to trim your video, add music from the YouTube library, and include text or captions.
Add Details:
  • Once you’re satisfied with your Short, you can add a title, description, and relevant hashtags to make it discoverable.
Set Visibility:
  • Choose whether you want your Short to be public or unlisted. You can’t make Shorts private.
Publish Your Short:
  • Tap the “Next” button to review your Short and make any final adjustments.
  • Then, tap “Upload” to publish your Short to your channel.
Voila! Your Short is officially on your channel.

How to upload YouTube Shorts to desktop:

youtube shorts desktop
Go to YouTube:
  • Open your web browser and navigate to YouTube. Make sure you’re signed in to your YouTube account.
Click on the ‘+’ Icon:
  • In the top right corner of the YouTube homepage, you’ll find a “+ Create” button. Click on it.
Upload Your Short
  • Select the video you want to upload that is either square or vertical format. Be sure it is only 60 seconds MAX.
Add Details:
  • Provide a title, description, and relevant hashtags. IMPORTANT: Don’t forget to include the #Shorts hashtag in your description so YouTube can share it quicker!
Set Visibility:
  • Choose whether you want your Short to be public or unlisted. Shorts cannot be set as private.
Publish Your Short:
  • Click the “Next” button to review your Short and make any final adjustments.
  • Then, click the “Upload” button to publish your Short to your channel.

How long can YouTube Shorts be? ⏰

YouTube Shorts can be up to 60 seconds! If you’ve ever made short-form videos on TikTok or Instagram Reels, you’ll know that Shorts are snappy, to the point, and a great way to share one-off video content with your viewers.

What are some tips for creating YouTube Shorts? ✍️

When it comes to creating YouTube Shorts for your account, there are a few things you need to think about before picking up your phone and selecting “Create.”

Know Your Target Audience

First and foremost, it’s important to know who the heck you’re talking to and making the short-form videos for! Knowing your audience will help you tailor your content to their specific interests and preferences. Because, honestly, why would you make your content if your audience doesn’t care about it? Not only will this help increase the chances of your Shorts hitting with your audience, but could help increase your reach across YouTube as a whole and get new followers through your door!

Engaging Storytelling

Think of one of your favorite stories you’ve heard online. How did they hook you in? Why was it so compelling to listen to? Was it more visual or was one person talking to a screen? The best types of short-form videos are ones that have a super catchy hook to make someone stop their scroll, with an intriguing middle and end to keep viewers watching. Be sure to really think through how you want to present your Short and how best to stop your target audience from scrolling past your video.

Be Authentic

A big reason why people follow a creator, brand, or small business online is because they feel reliability in the content that is being published. Being authentic online can be challenging, but it’s a great way for your audience to connect with you and your brand. Show off your personality. Give behind-the-scenes on what it’s like to run a small business. Let the viewers connect with you!

Clear Call-To-Action (CTA)

If you’re a business, always, always, always end your videos with a clear CTA! Direct people to your website, purchase an item or service from you, check out the link in your bio, share with a friend, etc. Whatever it is, a really good CTA will increase engagement and (hopefully!) sales to your biz.

Content

What are YouTube Shorts? 🎥

Why should I use YouTube Shorts to grow my channel? 📈

How do I create YouTube Shorts? 🎨

How long can YouTube Shorts be? ⏰

What are some tips for creating YouTube Shorts? ✍️


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