Dipping your toe into the world of YouTube Shorts but not sure how to start? You’ve come to the right place! Similar to Instagram Reels and TikToks, YouTube Shorts are a great way for brands, businesses, and content creators to reach new (and old!) audiences in a more snappy way. With over 6.5 billion daily views, you would be seriously missing out by not adding Shorts into your social media strategy.
Ready to get started? Here’s everything you need to know about YouTube Shorts, plus ideas, tips on more engagement, and so much more!
What are YouTube Shorts? 🎥
Firstly, what the heck is YouTube Shorts, you might be asking yourself. YouTube Shorts are short-form vertical videos posted to YouTube. Very similar to Instagram Reels and TikTok videos, YouTube Shorts tend to be created on your phone and then published straight to the platform (after some crafty editing, of course—if that’s your thing!).
YouTube Shorts are designed to be a quick and easy way to produce content and for viewers to easily consume.
Why should I use YouTube Shorts to grow my channel? 📈
Ready to grab the digital world’s attention and shout, “Hey! We’re here!”? It’s time to start playing around with YouTube Shorts. This fairly new feature from YouTube can catapult your brand into the spotlight and supercharge your channel’s growth.
This means that if you create engaging and high-quality Shorts, there is a higher chance of your content being shown to a wider audience, including users who may not have discovered your channel otherwise. This increased visibility can lead to more subscribers, views, and overall growth for your YouTube channel—which is exactly what you want!
Increased user engagement
Another way YouTube Shorts can help in growing a YouTube channel is by increasing user engagement. Shorts are designed to be short and attention-grabbing, which tends to encourage users to watch and interact with your content.
When users engage with your Shorts, by liking, commenting, or sharing with friends, it lets YouTube know that your content is interesting and worth promoting. And once this happens, your Shorts will be recommended to more users which increases your channel’s growth!
Additionally, YouTube Shorts can help in growing a YouTube channel by driving traffic to your other videos and playlists. If your content interests your viewers enough, it might make them want to go to your profile and watch more of your content (whoop!).
By strategically linking and promoting your other videos and playlists within your Shorts or in the video description, you can point your viewers to other videos of yours. This can increase watch time, session duration, and overall engagement on your channel, which are important factors that YouTube considers when recommending content to users.
Lastly, just think of YouTube Shorts as a chance to show off your wacky, fun side–like those embarrassing dance-offs you have at home (just me?). It’s a way to let your hair down and create a bond with your viewers. Since Shorts are usually more laid-back and off-the-cuff, they offer a golden opportunity to strut your stuff and engage with your audience in a whole new way.
Imagine yourself chatting with your subscribers, responding to their quirky comments, or asking for their opinion on your latest “Short.” By opening up a conversation with your audience, you’re not just a content creator they watch, but a close friend they can’t wait to see more content from. Which will lead to increased engagement, rave reviews, and that sweet, sweet channel growth you’ve been dreaming of.
What are some tips for creating YouTube Shorts? ✍️
When it comes to creating YouTube Shorts for your account, there are a few things you need to think about before picking up your phone and selecting “Create.”
Know Your Target Audience
First and foremost, it’s important to know who the heck you’re talking to and making the short-form videos for! Knowing your audience will help you tailor your content to their specific interests and preferences. Because, honestly, why would you make your content if your audience doesn’t care about it? Not only will this help increase the chances of your Shorts hitting with your audience, but could help increase your reach across YouTube as a whole and get new followers through your door!
Think of one of your favorite stories you’ve heard online. How did they hook you in? Why was it so compelling to listen to? Was it more visual or was one person talking to a screen? The best types of short-form videos are ones that have a super catchy hook to make someone stop their scroll, with an intriguing middle and end to keep viewers watching. Be sure to really think through how you want to present your Short and how best to stop your target audience from scrolling past your video.
A big reason why people follow a creator, brand, or small business online is because they feel reliability in the content that is being published. Being authentic online can be challenging, but it’s a great way for your audience to connect with you and your brand. Show off your personality. Give behind-the-scenes on what it’s like to run a small business. Let the viewers connect with you!
Clear Call-To-Action (CTA)
If you’re a business, always, always, always end your videos with a clear CTA! Direct people to your website, purchase an item or service from you, check out the link in your bio, share with a friend, etc. Whatever it is, a really good CTA will increase engagement and (hopefully!) sales to your biz.
What are some popular YouTube Shorts ideas? ❤️
Now, you’re finally ready to start creating your YouTube Shorts! But, what should you make?
Share a day in your life
Bring your audience along on a day in your life as a business owner, content creator, or whatever your job is! Showcase the fun things. Show off the slightly boring things. This helps humanize you and brings authenticity (yes, that magical word!) to your Short.
Meet the Team
Your followers will love being introduced to the people who work for the company they are so loyal to! If you own a business, share your team in short, snappy videos that show off their roles, personalities, and what they love most about working for the biz.
Quick Tips and Tricks
Do a series of different tips on a topic that you have a lot of authority on. Whether that is how to do the perfect winged eyeliner look (honestly, please teach me!) or how to save money on booking flights—Shorts are a great way to give bite-sized pieces of information quickly to your audience in a consumable way (did you like that pun?).
Everyone loves a fun fact! Dig around and find some facts that you think your audience might love and consume. Perhaps you have some interesting facts about a holiday coming up. Maybe you want to share a fact about your business and why you started it. Whatever it is that you’re deeply interested in and think is a fascinating piece of information, your audience is likely to be interested in it too!
There’s a reason why these videos are so popular—it’s because secretly we’re all super nosy and want to know what people order! If you just ordered something you’re super excited about and think others would be interested in it as well, film yourself unboxing the item. It can be a short and snappy video of you quickly taking the item out of the box and showing it to the camera.
Before and After
Want to draw people in quickly and make them stay? Film a before and after video. There are many ways you can film a before and after. Show off a home renovation. Explain how a new tool helps you clean your bathroom better. Before and after videos tend to get a lot of views and engagement—and are quick videos to make (well … after the hard labor of renovating your house, that is).
Do you work in a specific industry or niche that has an audience many would want to be updated on? At Flick, we give industry updates and news on anything happening in social media for the week. Figure out what updates or news your audience might want from you and create weekly (or monthly!) content around that.
Repurpose Long-Form Content
Search your YouTube page and see what long-form videos have done well for you in the past. Or, if you have a blog, go to a blog post on which you get a lot of traffic. From there, figure out different ways to create short-form videos off on this content. This can even be made into a series based on the best bits of the long-form content.
Want help repurposing long-form content? Try out Flick’s AI Assistant where it will take long-form blog posts and create them into short bite-size snippets of social media posts for you!
This will help you create quick and easy content without spending hours trying to cut your long-form content down. Start a FREE 7-day trial of Flick right now.
Now that you know how to create quick and easy content, click here
to find out even more tips and tricks (and our favorite tool!) for creating short-form content.