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Social Media Video Sizes: The Latest Update in 2023

Video content is all the rage on social right now! Here’s our guide on social media video sizes, tips on leveraging your content, and more.

Posted 4 days ago
social media video sizes

Written by

Mackenzie Taylor
Posted 4 days ago

Short-form video marketing has taken the digital marketing industry by storm. They’re the most popular and trending video formats on TikTok, Facebook, Snapchat, Twitter, YouTube, and more. But to be successful on each platform, you must follow the correct social media video size in 2023.

Thanks to the most updated social media video size guidelines from Flick, you can hit the nail on the head to accelerate your business growth. Here’s an overview of the social media platforms you’ll dive into.

Jump to a section ✨

  1. 8 Social Media Video Sizes

8 Social Media Video Sizes

We’ll be exploring optimum video sizes from 8 different platforms, which are as follows:

  • Instagram
  • Twitter
  • YouTube
  • Pinterest
  • LinkedIn
  • TikTok
  • Snapchat
  • Facebook

Now let’s take a deep dive into each of them.

Video Size Cheat Sheet For Instagram

Instagram is a great platform to showcase your brand and captivate your audience with social media videos. The latest statistics showed that 5.2 million people watched Instagram videos by brands.

You can post landscape, vertical, or square videos on Instagram, each of which comes with its own specifications.

Video Specifications

  • Video Dimensions: 1920 x 1080p, 1080 x 1350p , 1080 x 1080p (max)
  • Landscape Aspect Ratio: 1.9:1
  • Square Aspect Ratio: 1:1
  • Vertical Aspect Ratio: 4:5 or 9:16
  • File Size: 4 GB (max)
  • Video Length: 15 seconds to 10 min (up to 60 min for selected accounts)

Carousel ads help you promote your brand by blending several videos or images into one ad. By using carousel ads, you can improve your conversion rate and your chances of making a sale. Use the following aspects to really maximize those chances:

Video Specifications

  • Video Dimensions: 1080 x 1080 (max)
  • Aspect Ratio: 1:1
  • Video Length: 60 seconds (max)
  • File Type: .MP4 & .MOV
  • File Size: 4 GB (max)
  • Number of Cards: 2 to 10 (max)

Instagram Stories Ads

Leverage the power of storytelling on Instagram to delight your audience. You can create up to 10 images for your Instagram story, but note that they only last for 24 hours on your feed. The good news is that you can double your audience reach by sharing the same story on Facebook.

Video Specifications

  • Video Dimension: 1080 x 1920
  • Aspect ratio: 9:16
  • File Size: 4 MB (max)
  • Video Length: 2 minutes (max)

Instagram IGTV Videos

IGTV stands for Instagram TV and is a popular video format your business can harness for longer videos. Use it for tutorials, DIY lessons, live sessions, and interviews.

Video specifications

  • Video Dimensions: 1080 x 1920 pixels (max)
  • Horizontal Aspect Ratio: 16:9
  • Vertical Aspect Ratio: 9:16
  • File Size: 3.6 GB (max)
  • Video Length: 1 hour (max)

Instagram Reels Videos

Like TikTok viral videos, Instagram reels have taken brands and content creators by storm. You can increase engagement by posting the latest trends in your niche. Use the dimensions below:

Video specifications

  • Video Dimensions: 1080 x 1920 pixels (max)
  • Full-Screen Aspect Ratio: 9:16
  • Feed Aspect Ratio: 4:5
  • File Size: 4 GB (max)
  • Video Length: 30 seconds (max)

Twitter Video Specs

Twitter is most famously known for its short-form written content. While it’s not a video platform per se, videos can still be posted easily.

Twitter landscape videos

  • Recommended size: 1280 by 720 pixels
  • Supported aspect ratios: 16:9
  • Recommended specs: use .MP4 for web, MOV format for mobile, video cannot exceed 140 seconds in length.

Twitter Portrait and Square Videos

  • Recommended size: 720×1280 (portrait), 720 by 720 pixels (square)
  • Minimum size: 32 by 32 pixels
  • Recommended specs: use .MP4 for the web, MOV format for mobile, and video cannot exceed 140 seconds in length.

For the two video formats, your maximum file size is up to 512MB with a maximum frame rate of 40 fps. Ensure your video uses progressive scan, has a 1:1 pixel ratio, and the audio should be stereo or mono.

YouTube Video Sizes for 2023

YouTube is still the cream of the crop when it comes to social media video sharing. It’s also the second-largest search engine after Google and appears first in search results for videos. You can take advantage of YouTube’s favored position on Google to improve brand visibility and reputation. See the video specs below:

YouTube video specs 2023

  • All YouTube videos must maintain a 16:9 aspect ratio
  • Dimensions: 1,280×720 px
  • Accepted formats: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
  • Max length: up to 15 minutes long (longer — up to 12 hours — if you’re a verified user)

YouTube Shorts video specs 2023

YouTube Shorts are similar to TikTok videos and Instagram Reels and cater to an audience that likes short-form videos. Use the following video specs to get it right:

  • Aspect ratio: 9:16
  • Max length: 60 seconds
  • Supported video file types: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.

YouTube video ads specs 2023

Increase your brand awareness by using YouTube ads. Use sidebar ads, in-video options, or static shoppable links to market your brand. Video ads on YouTube must have these features:

  • Recommended dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p).
  • Aspect ratio: 16:9 (9:16 or square 1:1 for mobile)
  • Supported file formats: MOV, MPEG4, MP4, AVI, WMV, MPEG-PS, FLV, 3GPP, and WebM.
  • Maximum file size: 128GB (or 12 hours, whichever is less)

Skippable Video Ads Specs

  • Can be 6 minutes max
  • Skippable after 5 seconds

Non-skippable Video Ads Specs

  • 15 seconds max viewing time

Mid-roll Video Ads Specs

  • 30 seconds minimum in length

Bumper Video Ads Specs

  • Max length of 6 seconds

Pinterest video specs

pinterest video sizes

Pinterest is also a popular social media platform for sharing videos based on people’s interests. Here are the video specs to follow:

Pinterest video ads:

  • Minimum size: 240 pixels wide
  • Supported aspect ratios: Between 1:2 and 1.91:1.
  • Recommended aspect ratios: 1:1 (square), 2:3 or 9:16 (vertical at standard width), 16:9 (maximum width).
  • Recommended specs: MP4, M4V, or. MOV, maximum file size 2GB, maximum length 15 minutes, maximum frame rate 25fps

LinkedIn Video Sizes

LinkedIn is the biggest social network site for professionals and business people. Videos are still in early development on this platform, but that hasn’t stopped a large number of people from viewing video content there!

Check out the video size guide for LinkedIn:

Shared Video

  • Aspect ratio – 1:2.4 to 2.4:1.
  • Maximum file size – 5GB.
  • Accepted video formats – .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MP4, .MKV, and .WebM.
  • Video length – min is 3 seconds, max is 10 minutes.
  • Maximum video frames – 60fps.

Video Ads

  • Landscape video dimensions: minimum (640 x 360) and maximum (1920 x 1080); Square video: minimum (360 x 360) and maximum (1920 x 1920); Vertical video: minimum (360 x 640) and maximum (1080 x 1920)
  • Aspect ratios for Landscape: 16:9, Square: 1:1, Vertical: 9:16
  • Maximum file size – 200 MB
  • Accepted video format is .MP4
  • Maximum video length is 30 minutes.
  • Frame rate – 30fps max.

TikTok Video Specs

If you want to reach a large target audience of Gen Z and young millennials, you can find them on TikTok. It’s one of the most popular social media platforms for short videos worldwide. Use this channel to drive business growth by improving your brand’s visibility.

Here are two ways to cash in on TikTok:

TikTok Organic Videos

Pay attention to the video specs below when you upload ready-made videos or shoot through the app.

  • Resolution: 1080×1920.
  • Aspect ratio: 9:16.
  • Video length: 15 seconds (recorded in-app), 60 seconds in-app (4 sections of 15 seconds), over 60 seconds (uploaded from another source).
  • Max file size: 287.6MB.
  • Video formats: .MP4 or .MOV.

TikTok Feed Ads

TikTok video ads mix the irresistible power of sound and image to evoke a deeper emotional response from potential customers. As a result, you can enhance engagement and make your videos go viral.

Note the following video specs to be successful on this platform:

  • Resolution: 540×960, 640×64 or 960×540.
  • Aspect ratio: 9:16, 1:1, or 16:9.
  • Video length: 5-60 seconds (9–15 seconds is recommended).
  • Max file size: 500MB.
  • Bitrate minimum: 516 kbps.
  • Ad description character limits: 1-1000 Latin characters or 1-50 Asian characters.
  • Video formats: .MP4, .MOV, .MPEG .3GP, .AVI.

Snapchat Video Sizes

A Snap is a short-form video you can send via the app to several people. Because of this, Snapchat pioneered the idea of what we call social media “Stories.” Today, you can use filters and stories to create mobile-friendly organic videos or video ads to engage your audience.

To get it right, use the following Snapchat video dimensions:

Organic videos

  • Dimensions: 1080 x 1920.
  • Aspect ratio: 9:16.
  • File size: 32MB max.
  • Formats: MP4 and MOV.
  • Length: between 3 and 10 seconds.

Video ads

  • Dimensions” 1080 x 1920.
  • Aspect ratio: 9:16 or 16:9.
  • File size: 1GB max.
  • Formats: MP4 and MOV.
  • Length: 15 seconds min with no max.

Facebook Video Specs

Facebook is still a darling for many people, according to recent statistics. But it could be challenging to know the correct video format you can use on this social media site because of the multiple video types.

Here’s a list of video formats to help you take advantage of Facebook’s massive popularity:

Shared Post Video (Landscape & Portrait)

A shared post video is the most common type of video on Facebook and appears in your feed. Your friends or brands can share the video if it resonates with them. While it’s quite hard to get positive organic reach on Facebook, you can still share videos from your posts to raise brand awareness.

Choose between portrait and landscape video orientations. The video specs for the two are as follows:

Video Guidelines

  • Recommended video dimensions are 1280 x 720 for Landscape and Portrait.
  • Minimum width is 1200 pixels (length depends on aspect ratio) for Landscape and Portrait.
  • Landscape aspect ratio is 16:9.
  • Portrait aspect ratio is 9:16 (if the video includes a link, the aspect ratio is 16:9).
  • Mobile renders both video types to an aspect ratio of 2:3.
  • Max file size is 4GB
  • Recommended video formats are .MP4 and . MOV.
  • Video length max is 240 minutes
  • Video max frames 30fps.

Facebook Reels

You can also double your audience reach by cross-posting your Instagram reels to your Facebook reels. Facebook gives these types of videos much visibility as they appear organically in your feed. Use the video specs below:

  • Recommended video formats are MP4 and MOV
  • Allowed Frame Rate: 23 FPS minimum
  • Allowed Duration: 4 seconds – 60 seconds
  • Allowed File Size: No file size limit
  • Resolution: 540 x 960 (540p) minimum (1080×1920 or greater recommended)
  • Allowed Aspect Ratio: 9:16

Facebook Video Ad Specs

In-Feed Video Ads

In-feed video ads help you run a targeted marketing campaign to achieve a specific goal, such as page post engagement or page likes.

Here are the video guidelines you need to follow:

  • Upload the highest-resolution video
  • Recommended resolution: 1080×1080.
  • Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3, and Full Portrait: 9:16).
  • Recommended video formats are .MP4 and . MOV (see the full list here).
  • Max video file size is 4GB.
  • Video length max is 240 minutes.

Character limits

  • Primary text: 125 characters.
  • Link description: 30 characters.
  • Headline: 40 characters.

Harness the power of short-form videos to grow your business 10x

To be successful with your video marketing on Facebook, Instagram, TikTok, YouTube, etc., you must use the correct social media video size. And if you want to leverage hashtags and track your performance on Instagram, a capable tool like Flick can be handy. It’s an Instagram hashtag manager and analytics app that can help expand your business 10x by targeting a wider audience.

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8 Social Media Video Sizes

Harness the power of short-form videos to grow your business 10x


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