Having a social media presence is important in any industry or community if you want to recruit new members, educate people or foster the audience you already have – and churches are no exception. In today’s article, we’ll help you build the right social media strategy for your church, come up with content ideas, and implement easy wins especially if you are short on time and resources.
How often should churches post on social media? 📆
Posting consistently is the key to success, no matter what niche you are in. And often, churches may not have a dedicated social media manager, relying on volunteers to help create and drive content. So, before you start thinking about volume, think about how many posts you are able to commit to, a week (per channel) – we’d recommend a minimum of at least 2 times per week if possible. Once you have decided what is achievable just make sure to stick to that schedule, and you’ll likely see success.
Social media content ideas for churches 📸
Now that you’ve got the basics down, let’s delve into a little inspiration for the best-performing types of content you can post as a church.
1) Spotlighting talent: Have a church choir? Why not recruit them to make some short-form videos to showcase their talent?
2) Day in the life: Let people get to know who works at the church, and what they do day to day. This is a great format for not only educating your community and followers but also so people get to know the personalities that they could expect to see if they join.
3) Snippets of services and inspirational quotes.
4) News about events and fundraisers
5) Run a Sunday school and have fun activities going on? Let people in on the setup or any fun activities you do.
6) Testimonials from church members
7) Q&As about sermons and answering FAQs in your Instagram Stories.
8) Create Facebook groups to allow existing church members to stay updated, interact, and network.
Always engage with comments and interact with people who are engaging with you.
Encourage feedback, and actively ask your followers to comment on what they’d like to see from you.
Try to post as consistently as possible.
Use different formats, like Stories, carousels, short-form videos, and images.
Use hashtags and location tags to help with discovery.
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Social media strategy for churches: how to connect with your community ✨
1) Hashtags
Hashtags & Analytics
Find, manage, and analyze hashtags for Instagram.
2) Location tags
3) Trends