You may have noticed that you are now able to schedule Instagram posts using Flick, including Instagram Reels
(a new release you can check out here). But, is it safe to schedule Instagram posts
? Historically, Instagram has penalized some automation tools, like bots that mass-like or comment on posts in order to generate more followers. In today’s article, we’ll answer all the important questions you need to know
in order to stay safe whilst you schedule, whilst saving time and stress too!
Can you automate Instagram posts?
Firstly let’s talk about scheduling. You can automate Instagram posts by using a third-party app like Flick, or by using Instagram’s own scheduling tool on Facebook
(though it does have some limitations!). On Flick, you are able to schedule static posts, carousels and Reels, as well as view the best times to post according to your performance. You can also import your top-performing hashtags
, write your caption, and publish across multiple platforms, so you don’t have to worry about posting on weekends or at unsociable hours!
Is it safe to schedule Instagram posts?
In short, the answer is yes – as long as you are using a tool that plays by Instagram’s rules.
How to schedule Instagram posts using Flick ✅
To schedule a post using Flick, you’ll need to have your Facebook account connected to the app (if you’re already subscribed, this should be the case anyway!).
You can then navigate to the post scheduler, where you should see a blank calendar, just asking for content to be scheduled into it.
You can view the calendar by week or by month, and you are also able to drag and drop media to create a library of content to choose from. Once you’ve scheduled a post, you can filter by ‘used’ and ‘unused’ content, in case you happen to be a little forgetful.
Within the scheduler, to create a post, just navigate to the calendar and tap ‘New Post’. You can also just drag a piece of content from the library into the calendar where you’d like it scheduled for.
From here, you can select which platforms you want to create your post for. You can either select one platform or create a ‘multi-platform’ post if you repurpose content across your different accounts. Currently, you can schedule for Facebook and Instagram – but TikTok, Twitter and LinkedIn will be coming soon!
Here, you are able to get crafty with your caption and import your saved hashtags from Collections you have already created in Flick
(which are optimized to your account for the highest chance of Reach and eyes on your posts). More on how to find hashtags that will actually grow your account, here.
Once you’ve drafted up your caption, you can edit your thumbnail (if posting a video), trim your video and tag other accounts.
This is also where you can insert a location tag, or schedule a first comment
depending on where you publish your hashtags. From here, you can schedule your post, or save it as a draft
(useful if you don’t yet have the content to publish yet, and you’re using a placeholder).
Flick will show you your best times to post according to your account
when you select a date and time for your post to go out and will notify you whether the post will be auto-published or scheduled via a push notification. If for any reason your post cannot be scheduled, we will let you know via email or notification
, so you can always stay on top of your account. Even if you select your content to go out on ‘auto’, you will still be sent a notification
when it’s gone live, so you can check it out, and edit anything you might want to change.
In case you run multiple accounts
, you can also link these to Flick in order to switch between accounts, keeping all your scheduling calendars in one place.