Learn đź“š
Pricing
BlogNews

Instagram Introduces Paid Subscriptions for Creators and Influencers

Instagram announced that they are testing out paid subscriptions which will allow users to subscribe to their favorite content creators on the app for exclusive content.

Posted 2 years ago

Written by

Mackenzie Taylor
Posted 2 years ago
Well, when Instagram announced they were going to focus more on helping creators out this year, they really meant it!
It was announced yesterday that a small number of content creators will be testing out the ability to have users subscribe to their content. In a blog post and on their @creators page, Instagram announced they will be launching a test of subscriptions with more and more creators being added to the program in the next few weeks.
What in the world are subscriptions? Users can subscribe and pay a monthly fee ranging from $0.99-$99.99 (that the content creator creates themselves!) to access subscriber-only content. Subscribers can expect to get access to exclusive stories, lives, specialty DMs, and more!
One of the biggest questions for Subscriptions is will Instagram take a cut of the cash? According to Co-Head of Product, Ashley Yuki said they won’t be until at least 2023.
 

 

View this post on Instagram

 

A post shared by Instagram’s @Creators (@creators)

The first 10 creators have been chosen and now have the “subscribe” button (similar to YouTube!) on their feeds now. The creators include astrologer Aliza Kelly, dancer Kelsey Cook, basketball player Sedona Prince, Olympian Jordan Chiles, and more.
On his own page, Adam Mosseri said that subscriptions are “one of the best ways” for creators to have a more sustainable and consistent income. While some creators already monetize their Close Friends Story (check out you can do the same here), this is an easier way for creators to make a passive income.
This isn’t the first social media platform to go towards the subscription model, obviously, Patreon, Substack, and TikTok are some of the first along with Twitter, which introduced Super Follows last year.
Will you subscribe to your favorite creator if it fits in your budget? Let us know over on our Instagram!
Update: Instagram Subscription is now live for all US creators. Learn more about the feature here.

Talk Social To Me

Get the latest social media gossip, memes, news and tips sent straight to your inbox.

More articles related to
News
instagram original content
instagram original content

Instagram’s New Algorithm Update Prioritizes Original Content

A new Instagram algorithm update is here! Here’s what you need to know about Instagram prioritizing original content on the platform.

Mackenzie Taylor

1 month ago

social media news of the week
social media news of the week

The Top Social Media News of the Week

Your top social media news from the week all rounded up in one handy dandy little blog post.

Mackenzie Taylor

7 months ago

instagram notes inside DMS
instagram notes inside DMS

Instagram Notes are Here: Here’s Everything You Need to Know

Instagram Notes are finally here! Here’s the inside scoop on everything you need to know about Notes and how to use them for yourself.

Mackenzie Taylor

1 year ago

Return to Blog Home

All-in-one Social Marketing Platform.

Product

Instagram Hashtag ToolInstagram SchedulerInstagram Analytics ToolHashtag SearchHashtag ManagerBanned Hashtag CheckerInstagram Analytics ReportingInstagram Hashtag TrackerInstagram Feed PlannerAI Social Marketing Tool

© 2023 Flick.Tech LTD | All rights reserved.