Learn đź“š
Pricing
BlogNews

Find out whose posts you might be missing out on with Instagram’s new update

Heard of Instagram’s following update, announced this Feb 2020? Instagram users can now see who they interact with the most – and the least.

Posted 3 years ago
instagram following update 2020

Written by

Julia Cohen
Posted 3 years ago

If you’re a stickler for an Instagram update, you might be interested in the platform’s recent (Feb 2020) the announcement. Yesterday on Twitter, Instagram announced that users are now able to see which accounts show up in their feed the most, and which accounts they interact with the least.

This is an interesting move for the platform – but one that makes total sense – there are a number of ways users can use this handy feature to audit their own accounts and understand more about what they could be missing out on without knowing.

Firstly, from Instagram’s point of view, it shows users whose content they effectively like and interact with the most, which is something users are probably already aware of since it is based on their own actions. What is extremely interesting is, in fact, the ability to see who you don’t interact with, or whose posts you don’t see. Users can consider this in one of two ways.

Firstly, it might demonstrate old accounts that a user previously followed and are no longer interested in – so they can tap that unfollow button. This clears up their feeds but also gives Instagram a better understanding of what they are actually interested in (helping them target content more specifically, and cull inactive users from influencer’s pages). Whilst accounts may lose followers as a result of this feature, their audiences will be more specifically interested in their content, removing inactive or unengaged users.

Whilst at first, losing followers might sound like a bad thing, if accounts retain active, engaged users and lose unengaged users, their engagement rate overall will likely increase, as the people following their page are genuinely interested in the content they are putting out.

On the other side of the coin, due to Instagram’s ever-changing API, a lot of Instagram pages are no longer shown to users that often. By taking a look at the new following tab, people can get an idea of the posts they aren’t actually seeing. If these accounts are ones they are genuinely interested in, they may consider engaging more with the profiles, in order to ensure they see the content on their feed. It may also remind them of pages they liked and followed, but whose content they haven’t seen in a while.

We’re interested to see how much impact the Instagram following update (Feb 2020) has, as well as our audience’s thoughts on this new update, so let us know what you think in the comments below!


Talk Social To Me

Get the latest social media gossip, memes, news and tips sent straight to your inbox.

More articles related to
News
instagram notes inside DMS
instagram notes inside DMS

Instagram Notes are Here: Here’s Everything You Need to Know

Instagram Notes are finally here! Here’s the inside scoop on everything you need to know about Notes and how to use them for yourself.

Mackenzie Taylor

3 months ago

tiktok launches tiktok now
tiktok launches tiktok now

TikTok Launches TikTok Now: A BeReal-Inspired App

TikTok has released its own version of BeReal: TikTok Now. Learn everything you need to know about this latest feature and app!

Mackenzie Taylor

6 months ago

social-media-news
social-media-news

Top Social Media News of the Week

The world of social media news was a big one this week. From Elon Musk to Instagram to all the things in-between, here are our highlights from the past week.

Mackenzie Taylor

11 months ago

Return to Blog Home

All-in-one Instagram Marketing Platform.

Product

Instagram Hashtag ToolInstagram SchedulerInstagram Analytics ToolHashtag SearchHashtag ManagerBanned Hashtag CheckerInstagram Analytics ReportingInstagram Hashtag TrackerInstagram Feed Planner

2022 Flick.tech LTD. All rights reserved.