Written byJulia Cohen
Celebrate employees and customers with UGC 👭
Run smaller giveaways to attract more engagement, easily 👏
Collaborate with your peers🎄
Make your Instagram Shop more in line with your holiday marketing campaign🎁
- Make sure you are tagging your items from your shop on your Stories. You can use this as a CTA, so if you’ve created a high-quality set of campaign images or you’ve partnered with an influencer to promote your product, ensure the images are being tagged and linked back to your page.
- Feature holiday-related products. Think about what products will appeal the most during the holiday season. Then, group them into a featured ‘holiday collection’ within your storefront for easy access.
- Encourage people to create a wishlist. If they see a product they like but don’t want to commit to buying straightaway, you can encourage them to add it to their wishlist, and come back to it later!
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