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Your Guide to Social Media Marketing for Your Gym or Fitness Center

Here’s everything you need to know about how to market your gym or fitness center on social media in the most engaging way possible.

Posted 9 months ago
fitness social media

Written by

Mackenzie Taylor
Posted 9 months ago
If you didn’t know, posting on social media is one of the best (and cheapest!) marketing tools you have for your business. And when it comes to your gym or fitness center, social media is a place you need to be.
You can show off your gym, different routines, how you can help people reach their goals, give reasons why people should come to you, and so much more. But, how do you get started? And what platforms should you be on? That’s what we’re going to be taking you through today. Here’s everything you need to know about how to market your gym or fitness center on social media in the most engaging way possible.

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  1. Why is it important to market your fitness center or gym on social media?

Why is it important to market your fitness center or gym on social media?

Like any small business, if you want people to know about you or reach a larger audience, social media is going to be a great way to do that! Yes, while you could be old school and not have any social whatsoever, you’ll have much bigger hurdles to overcome when it comes to marketing your business. And honestly, a lot of people don’t trust brands if they don’t have an online presence anywhere. Want to know why you should have social media? Here are some of the top reasons:

Wider audience

You have a gym because you want to help people reach their fitness goals … also it’s a business and you want to make some money. Fair! Social media platforms have a huge amount of users you can tap into that will be interested in your brand. Most social media platforms have tools that let you know demographics, interests, behaviors, and more so you can market to your exact audience across all platforms easily.

Brand awareness

This is a big one that you definitely want—brand awareness! Social media is SUCH a powerful tool when it comes to establishing and maintaining brand awareness. Start creating engaging content, be consistent with that content, engage with clients and other businesses, and you will for sure start to be noticed in the social media space.


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A post shared by Barry’s (@barrys)

Community building

Start building a loyal following and a community online! Fitness centers and gyms already have a certain type of community built in and having that on social will really make your customers loyal to you. Not only will this help your engagement online, but this could help with retention in your customers and also with word-of-mouth referrals.

Promotions and offers

Want to get more people through your door? Share special promotions, discounts, and offers on your channels to give people an incentive to come to your fitness center or gym and sign up for a class or membership.

Event promotion

Like above, if you have an event coming up that you want people to come to, share it on your social media! It’s a super easy, convenient, and effective way to promote events, attract participants, and help keep attendees engaged online.
@whitneyysimmons I’m back to demolish your back 🤭 sorry in advanced girlie pops 🧚🏼‍♀️🍒‼️💫🍓 back and biceps straight from @Alive App LFGGG YOU GOT THIS BBYYYS 1️⃣ 4×8 barbell row 2️⃣ 3×10 lat pulldown 3️⃣ 3×12 alternating bicep curl 4️⃣ 3×10 half kneeling cable pulldown 5️⃣ 3×10 straight bar cable curl superset with 10 low cable row #pullworkout #pulldayworkout #pulldaytips #upperbodyworkoutforwomen #upperbodyexercises #backdaybestday #beginnerworkouttips #workoutforwomen💓 #micdupworkout #micdup ♬ original sound – Whitney Simmons

Authority building

Give your audience insight into why they should come to your fitness center or gym. What makes you an authority? Let them know your credentials! Show off the equipment at the gym! Give testimonials from clients. This will help establish you as an authority on what you’re talking about.

Feedback and improvement

Social media gives you direct feedback from your clients. And trust us, your audience will let you know if they both like something or really don’t like something. This feedback can help you figure out what might need to change at your fitness center or what you should do more of.

Social media ideas for your fitness gym

Okay, okay, so the actual reason you’re here scrolling this post. We get it. But we had to establish the reasons why you need social media for your gym, so let’s dive into some ideas on how to market your gym:


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A post shared by Alive App (@thealiveapp)

Exercise and workout explainers

Create short videos or a series of carousel images demonstrating how to do a certain exercise, proper form, modifications to more difficult workouts, and other techniques that your clients could expect from you and your gym. This type of content is not only valuable but gives your audience a reason to follow you for more.

Before and after posts

Everyone loves a success story! Ask your clients if it’s okay to document their fitness journey on your social media and show before and after, along with a testimonial from your client. Not only does it show off the hard work of your client, but it gives your brand more authority on why you’re good at what you do.


Do you have any new client specials or other promotions you can share on your platform? This can be a great way to get more people to follow your account and want to share it with others.

Debunk myths

There is so much misinformation out there when it comes to fitness, so debunk some of those myths on your platform. Give reasons why it’s not true and why you think the myth started in the first place.

Trainer spotlights

People love to know more information about the people they could be working with at the gym. Introduce your fitness trainers and highlight their backgrounds, expertise, training philosophies, and more!

Healthy recipes

Do you have a go-to recipe or a favorite meal to meal prep for the week ahead? Show off these recipes and give reasons why they are so delicious and nutritious for your clients! Post images or a Reel/TikTok of you making the food for more engaging content.

Fitness challenges

If you want to create long-term engagement with your audience, start a fitness challenge and get your audience to share the challenge with their audience. This will help your audience stay motivated with a challenge and also get you new followers when your audience shares with others.

Behind the scenes

Show off the day-to-day operations at your gym or fitness center. How do you start each morning? How do you shut down each night? How is the equipment maintained? How are the classes prepared? People love to know more insight into the places they go and this will make them feel more connected to you and your brand.

UGC content

People love to feel like they are part of something, so using user-generated content, or content that your audience has shared about you, is a great way for you to build your following. Create a sense of community online by sharing health goals, user-submitted content, success stories, and more!

Motivational quotes

Who doesn’t love a motivational quote? Share inspirational quotes, messages, stories from clients, and more to help encourage and motivate your audience to stick to their health and fitness journey!

Top social media tools for gym and fitness marketing

Is the above not enough post ideas for you? We get it. Creating consistent content on social media is tough work, but thankfully we’ve got just the thing for you. Get access to endless content and caption ideas, auto-generated hashtags, stock imagery, AI-generated images, caption templates and so much more with Flick’s AI Social Media Marketing Assistant.
Not only will you get caption ideas 1.5x faster than ever before, but you’ll also get captions that are completely and totally made for you and you alone. How? By entering your Brand Info, our AI Assistant will know everything about your audience, your language, your tone of voice, and more to make sure each caption written is tailored to you specifically.
Plus, when you choose from one of our Caption Templates, you’ll get even more engaging and ready-to-use captions for all of your social media platforms.
Ready to get started? Try out our AI Caption Generator for FREE (always), or get access to the full AI Assistant by signing up for a FREE 7-day trial with Flick!


Why is it important to market your fitness center or gym on social media?

Social media ideas for your fitness gym

Top social media tools for gym and fitness marketing

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