10 Best Tools for Digital Marketing Agency Tools in 2024
Agencies require robust and versatile tools to stay ahead. The right digital marketing agency tools can make a significant difference in efficiency, creativity, and overall impact. Here are the top 10 tools in the digital marketing agency category, each offering unique features and benefits to enhance your marketing strategies in 2024.
1.Flick
Tailored for digital marketing agencies, Flick offers an array of AI-powered tools that streamline social media content creation. Whether it’s brainstorming fresh ideas, generating AI images that align with your captions, or scheduling posts effortlessly, Flick simplifies these processes. Its comprehensive features make it an indispensable tool for agencies focused on maintaining a consistent and impactful online presence.
Flick stands out in the digital marketing agency tools category with its all-encompassing approach. With AI-driven insights, content suggestions, and our Hashtag Tool, Flick is an agency’s best friend. It’s not just a tool—it’s a partner in your agency’s journey towards digital excellence. “Without Flick, I wouldn’t be able to run and grow my business or personal brand the way I am. Whether it’s planning my posts ahead of time, or finding niche hashtags quickly, Flick helps me achieve my goals faster than ever before – it’s a must have platform for any business or brand that values their time and wants to leverage social effectively.” -Benjamin Leavitt, Instagram Coach & YouTuber
Social Management
Content & Collaboration
Easy-to-use interface
Great hashtag research tools
“Best time to publish” feature
24/7 customer support
AI tools that write in your brand voice
Access to a free AI caption generator
Simple and straightforward setup
Free 7-day trial
Multi-account and multi-user collaboration
Easy post-scheduling and auto-publishing
Flick offers a range of pricing plans from $14/month to $67/month, catering to different needs and budgets, ensuring great value for digital marketing agencies.
Flick is ideal for small business owners, individual influencers and creators, such as bloggers, YouTubers, and podcasters, who are looking for a comprehensive tool to enhance their digital marketing strategies.
2.Sprout Social
Sprout Social stands as a beacon for businesses and agencies seeking to elevate their social media game. Its comprehensive suite of features, including advanced analytics, content scheduling, and audience engagement tools, positions it as a top-tier choice for digital marketing agencies. Sprout Social’s intuitive message inbox consolidates all company mentions, streamlining social media management and enhancing campaign tracking. Sprout Social is uniquely designed to maximize social media value. Its robust analytics and detailed reporting capabilities enable agencies to fine-tune their strategies and engage more effectively with their audience. The platform’s strength lies in its ability to simplify complex social media tasks, making it an indispensable tool for agencies focused on data-driven results.
“A great tool for small teams, but it has room to grow.” – Skylar B., Small Business Owner
Message inbox for consolidated mentions
Scheduling and campaign tracking
Advanced analytics and reporting
Social media performance improvement tools
Comprehensive message inbox
Variety of features for content scheduling and tracking
Effective daily usage for team collaboration
Higher pricing compared to competitors
Slower customer support response times
Limited support for some social networks
Sprout Social’s pricing ranges from $249/month to custom pricing plans, catering to businesses and agencies looking for a premium social media management solution.
Sprout Social is best suited for businesses of all sizes across various industries, particularly those needing a comprehensive tool with a strong focus on analytics and reporting.
3.Unbox Social
Unbox Social is a versatile tool for brands and agencies focusing on influencer marketing, competition tracking, and social media analytics. Its unified platform offers a comprehensive solution for managing social media activities efficiently. The tool’s ability to track competitors and analyze social media performance makes it a valuable asset for digital marketing agencies. What sets Unbox Social apart is its all-in-one approach to social media management. It combines influencer tracking, competition analysis, and detailed analytics in a user-friendly interface. This integration of multiple functionalities streamlines the workflow for agencies, saving time and enhancing productivity.
“This tool is not perfect, but it’s beneficial.” – Xig.e, Social Media Analyst
Unbox Social offers plans ranging from $9/month to $129/month, catering to small businesses and teams across various industries.
Ideal for small businesses and teams in industries like restaurants, retail, and professional services, looking for a unified social media platform.
4.Planoly
Planoly is a visual social media planner and scheduler that excels in creating and publishing content across platforms like Instagram, Facebook, Pinterest, and Twitter. Its focus on visual planning and team collaboration makes it a favorite among agencies and small businesses, especially those emphasizing Instagram marketing. Planoly distinguishes itself with its visually driven interface and comprehensive scheduling capabilities. It simplifies the process of managing social media content, offering a seamless experience for users who prioritize aesthetics and efficiency in their social media strategy.
“Easy to use and schedule media in advance” – Michelle D., CEO and Founder
Planoly’s pricing ranges from $13/month to $43/month, making it an affordable choice for individuals and small businesses.
Ideal for individuals and small businesses focusing on Instagram marketing, looking for a visual planning tool.
5.Sendible
Sendible stands out as a comprehensive social media management platform, tailored for businesses and agencies of all sizes. It’s designed to enhance social media performance, streamline management, and facilitate team collaboration. Sendible’s diverse feature set, including queue management and post-scheduling, makes it a top choice for effective social media engagement.
Sendible’s strength lies in its balance of features and affordability. It supports a wide range of social media channels and offers functionalities like queue management, import/export options, and a robust desktop version, making it a versatile tool for diverse social media strategies.
“If you have a digital marketing agency and your employees are still posting things manually for a number of clients, get Sendible, for the love of god. For your poor employees’ sanity. The costs can offset the time you’re already paying someone to spend on the tasks you could be automating, so your employee can focus more on quality!” – Amber S., Small Business Owner
Social Management
Reports & Dashboards
Social Analytics
Content & Collaboration
Affordable with a wide range of features
Supports numerous social media channels
User-friendly, especially the desktop version
Sendible’s pricing ranges from $29/month to $750/month, offering a variety of plans to suit different business needs.
Ideal for businesses of all sizes in various industries, looking for a comprehensive tool with a focus on collaboration and reporting.
6.Vista Social
Vista Social is a budget-friendly and user-friendly social media management tool, perfect for small businesses and digital marketing agencies. It offers a complete suite for content scheduling, conversation management, review handling, social listening, and reporting, making it a comprehensive solution for managing multiple social media accounts. Vista Social’s appeal lies in its affordability and ease of use. It provides a full range of social media management features without overwhelming users, making it an excellent choice for small businesses and agencies needing a straightforward solution.
“This is a product I would recommend to my nearest and dearest” – Mikael R., Digital Marketing Specialist for a Small Business
Easy setup and scheduling
Comprehensive social media management features
Effective team management tools
Vista Social offers plans starting at $15/month, with custom pricing available for more extensive needs.
Ideal for small businesses and teams across various industries, seeking a comprehensive yet straightforward social media management tool.
7.SocialPilot
SocialPilot is a cost-effective social media management tool, specifically designed for growing businesses. It stands out with its comprehensive feature set, including scheduling, analytics, a social inbox, bulk scheduling, client management, and a social media calendar. Additionally, it offers white-label solutions and award-winning support. SocialPilot’s unique appeal lies in its ability to serve as a single interface for multiple social networks, providing powerful collaboration features and detailed analytics. This makes it an ideal choice for agencies and teams managing multiple accounts and clients.
“Efficient tool that just works” – Vincent T., CEO / Digital Marketing Director
Social Management
Reports & Dashboards
Social Analytics
Content & Collaboration
Planning
Single interface for all social networks
Powerful collaboration features
Comprehensive social media analytics
Pricing ranges from $30/month to $200/month, offering flexibility for different business sizes and needs.
Ideal for agencies and teams across industries, needing to manage multiple social media accounts and clients.
8.Loomly
Loomly is an all-in-one social media management platform, popular among marketing teams and agencies. It simplifies content management across multiple channels and enhances team collaboration. Loomly’s focus on functionality over visual design makes it a practical choice for businesses prioritizing efficiency. Loomly’s strength lies in its clean interface and wide range of platform integrations. It allows for detailed Facebook post customization and separate Instagram hashtags as the first comment, offering a high level of control over social media content.
“Save a tonne of time with social posting!” – Victoria H., Digital Marketing Specialist
Social Management
Reports & Dashboards
Social Analytics
Content & Collaboration
Plans range from $26/month to $269/month, catering to different team sizes and requirements.
Ideal for teams of all sizes in various industries, looking for a visual social media management tool.
9.MeetEdgar
MeetEdgar is a unique social media scheduling and automation tool designed to save time for its users. It allows the creation of a content library, which Edgar then automatically recycles and publishes on social media accounts regularly. This automation is a significant time-saver, especially for digital marketing agencies and small businesses. The standout feature of MeetEdgar is its content library system, which operates on a last-in-first-out basis. This system enables users to add multiple variations of posts for the same content, managing multiple accounts with ease. Its user-friendly interface makes it accessible to a wide range of users.
“Great tool for scheduling your evergreen content” – Mayank S., Mechanical Design Engineer
MeetEdgar offers plans ranging from $29.99/month to $49.99/month, making it an affordable option for small businesses and individuals.
Ideal for individuals and small businesses in all industries, looking to automate their social media posts.
10.Agorapulse
Agorapulse is a comprehensive social media management platform, designed to enhance the effectiveness of businesses and digital marketing agencies in managing their client’s online presence. It combines time-saving features with powerful collaboration and customer engagement tools, making it a top choice for businesses of all sizes. Agorapulse stands out for its ease of use and responsive customer service. It allows for posting across multiple platforms with customization for each post, and its focus on customer engagement is particularly noteworthy.
“The desktop version works so great, but mobile app could use work.” – Vanessa A., Small Business Owner
Higher pricing for smaller businesses
Limited support for emerging social platforms
Challenges in adding videos
Agorapulse offers plans starting at $49/month, with custom pricing available for larger needs.
Suitable for businesses of all sizes in various industries, needing a comprehensive tool with a strong focus on customer engagement.