How to Create a Social Media Report for Instagram
Tracking your metrics in a report will help you get a full picture of your account’s performance, so here’s our step-by-step guide on how to build your own social media report and why it’s so important to keep track.
Posted last year
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Mackenzie TaylorPosted last year
So you’ve got your brand on Instagram and started posting all of your content but … what’s next? How do you know your content is doing well? How do you track that you’re actually achieving the goals you set out for yourself and your account? According to a recent report from Google, marketers are struggling to manage their data, and the key to management? A social media report. Whether you’re presenting the analytics to your team, client, boss, or just to yourself, being able to track your metrics in a report will help you get a full picture of your account’s performance. We’re taking you step-by-step on how to build your own social media report and why it’s so important to keep track.
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Why do you need a report?
Tracking your social media growth on a month-to-month basis will help you stay focused and ensure that you’re hitting your goals for your account. While not everyone’s goals will be the exact same (everyone wants different things!), it’s important to clarify your goals so you can make sure your report is tracking and measuring what you need it to.
How to create a social media report
What reporting style is best for social media?
When building your social media report, you need to focus first on what kind of report is going to work for you. Are you going to put it all in a Google Doc and share it with your team? Excel file? PDF? Powerpoint? One option is to turn your Google Doc into a PDF, making it easy to share and access. However you want to create your report, you need to find one that works for you, is easy to use, and is easy for the rest of your team to understand what information is being presented.
How to identify your social media goals
Okay, let’s think: what are your overall goals for your marketing strategy on Instagram? If you’re new to the social media game and trying to build awareness, you’ll want to focus on your engagement and follower metrics. If you’re a small business, getting people to go to your website and buy your product is important so you’ll want to focus on website clicks.
Whatever your goals are, you need to determine and lay them out before starting your social media report.
Keep it short and sweet
Now, whether you’re presenting these findings to a client, a boss, or just to yourself, it’s best to keep things short and sweet. You don’t need to throw in every single detail into the report but do a general overview of each of the metrics and make sure to focus on the goal that you’re looking to achieve for the month.
You should think of your report as an overall highlight of your wins, losses, and all the opportunities that were presented during that month or week (depending on what kind of time period you’re running your reports for!).
How to use your social media metrics to create a report
The data is the most important information on your report and the reason why you are making these reports in the first place! If you’re reporting on overall growth, focus on the data that tracks the growth of your account. If you’re reporting on a campaign, compare the current campaign to a past campaign. If you’re creating a weekly or monthly report, track the results compared to the previous week or month. You’ll be able to track your overall trends and be able to see what is working for you vs what needs to be worked on.
The best way to know how your account and metrics are doing is to understand your Instagram analytics. Get a full understanding of Instagram analytics in our guide to getting started. But for now, if you’re needing to know which info to put on your report, here are some of the most common items to include:
- Number of posts
- Followers (gains and losses)
- Likes
- Reach
- Shares
- Comments
- Overall engagement
- Profile views
- Story views
- Top performing posts
How to access your analytics
If you’re trying to figure out where to find your Instagram Analytics for your report, you’ll want to check out this blog post where we break down exactly where and how to find your analytics. Plus, we give you full details on what each metric means and why it’s important for you to track.
Now that you have all the details you need to create your social media report, it’s time to start thinking about the strategy you’re going to implement for your account so you can impress on your social media reports week after week.
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