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The 10 Best Social Media Marketing Podcasts

Explore our list of the best social media marketing podcasts for creators and businesses looking for actionable tips, news and more.

Posted 10 months ago
best social media podcasts

Written by

Julia Cohen
Posted 10 months ago

Podcasts are often described as an ‘unsung hero’ when it comes to marketing. Almost like a radio station that is tailored to your unique interests or hobbies, podcasts are the perfect soundtrack to your everyday work, bus ride, run, or when you can’t get to sleep. And, there are plenty of podcasts that make learning and upskilling fun, especially for social media managers who want to stay up to date with our EVER changing industry. Today, we’re going through our top picks of the best social media marketing podcasts for businesses, social media managers, entrepreneurs, and more, that’ll give you a long list of material to work with.

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  1. What is a social media marketing podcast?

What is a social media marketing podcast?

A social media marketing podcast is a podcast that’s main focus is on social media marketing (wild concept, we know!). Usually, on these podcasts, the host(s) will discuss what’s going on in the world of social media, give their best tips on how to level up your marketing strategy, talk to other experts in the field, and more. Podcasts are a great way for a marketer to keep up-to-date on all the latest happening in social and to make sure they have all the news and trends that are happening in the ever-changing world of marketing.

#1 Talk Social To Me

Our personal fave on our list of the best social media marketing podcasts is ‘Talk Social To Me’. Talk Social To Me is a “podcast bringing you all things social media news, memes, lolz, and everything in-between.” It covers the latest in social media news, with conversational topics and key learnings about what’s going on in the world, and what you should know, but don’t have time to research, because you’re a Social Media Manager and you have no time for anything, right?

The podcast also covers tips and techniques when it comes to strategy, featuring different speakers who actually work in the industry. Hosted by Mackenzie from Flick, it makes understanding a complex and sometimes ambiguous industry, a lot easier. It’s the perfect balance of learning/staying up to date, with laughs, interviews (with fellow creators and social media marketing managers!), and attempts to dissect Elon Musk’s psyche. There’s never a dull moment on the Talk Social To Me Podcast, so give it a go below!

#2 Social Media Marketing Talk Show

This weekly podcast is hosted by The Social Media Examiner team, so you know it’s legit. The main focus is trending news stories in social media, with an aim to improve your social media marketing strategy, across multiple platforms. If you work across YouTube, Instagram, Twitter, and everything in between, this is a good podcast to gain insights on specific topics that you want to upskill or catch up on current news and its link with social media.

#3 Hashtag Authentic

‘Hashtag Authentic’ is hosted by Sara Tasker, who approaches her advice from the lens of a Creator who has built up her platform successfully over time. Sara covers tips and strategies, linking them with real-life moments, which makes it feel like you’re part of a conversation with an old friend. Hearing advice, especially from someone who has genuinely seen organic growth on her channel gives listeners real actionable insights they can apply to their own personal (and professional) pages. Sara is an inspiring example to listen to, as she focuses on growing your page from scratch.

#4 The Science of Social Media

The Science of Social Media is a weekly rendezvous from Buffer, which explores best practices and “insights from marketing experts.” A lot of these episodes are geared towards brands, and how they can stand out in an overcrowded market, especially on socials, with crash courses on custom ads, engagement, and more. With this Podcast, rather than listening to each episode in succession, we prefer to pick the episodes that are relevant to our interests, as each installment is niche and targeted toward different audiences within socials.

#5 Social Media Decoded

This social media marketing podcast is hosted by Michelle Thames, a social media strategist and influencer, who has worked with the likes of Olay, Subway, and Lenovo to name a few. Michelle shares tips on social media and business strategies to help brands succeed online, alongside actionable tips and interviews with other social experts peppered in here and there. What’s great about Michelle’s podcasts is that the episodes range from 8 minutes to 38 minutes, which means you don’t have to set aside too much time to have a listen.

#6 The Shine Online Podcast

This one is geared towards smaller businesses, personal pages, and entrepreneurs, who want a collaborative and community feel from the podcasts they listen to. Hosted by Natasha Samuel, each episode focuses on different social media features, and how to use them effectively as part of your strategy – it also goes beyond the social media industry, with advice on speaking to your consumers, starting a podcast (how meta), and landing your dream job.

#7 Savvy Social Podcast

If you’re looking for quick insights and techniques to implement in the social media space, then the Savvy Social podcast is for you. Andréa Jones takes on a new social media strategic technique every week, speaks to other experts, and passes along her own advice from her career experience. Often, Andréa will bring on guests who are able to offer insights and expertise from their point of view, covering Pinterest marketing, SEO, and general marketing advice. Jones also records all of her episodes, so if you prefer video content to pure listening, this one might be more your bag.

#8 The #AskGaryVee Show

Every week, Gary Vaynerchuk (and sometimes a guest!) will choose questions submitted via Twitter through the hashtag #AskGaryVee about anything related to branding, marketing, business, mental health, and more. In each of the episodes, Vaynershuk will give his personal advice on the subject in the short-form podcast episodes. If you’re looking for simple and solid advice on how to get better at marketing your business, you’ll want to listen to The #AskGaryVee Show.

#9 Soulcial Scoop with Kristen Bousquet

If you’re an influencer or content creator trying to figure out your worth and how to effectively run your business, Soulcial Scoop with Kristen Bousquet you’re looking for. Each week, she and an expert talk about things that are happening in the social media space and all about their tips and tricks on how to make it in the social media industry as an influencer.

#10 Waves Social Podcast

Self-described as a podcast for “social media marketers, brand builders, and modern entrepreneurs who want to stop chasing the tide and start making waves, Waves Social Podcast is hosted by Mitzi and Mike Payne who are entrepreneurs, growth experts, and marketing strategists who know a thing or two about the social media world. Each week, they bring new episodes where they speak with different marketing experts behind some of the most interesting and engaged brands in the biz.

You’re now packed with the best social media marketing podcast suggestions that you can listen to whilst you work (we won’t tell anyone) or bring up in conversation the next time someone asks you for a recommendation. Do you have a recommendation of the best social media marketing podcast? We’re always looking for more! Let us know over on Instagram. These listens will give you food for thought, but if you’re more of a reader, you might enjoy our Newsletter, Talk Social To Me, which covers quick news, funny memes, and social media learnings:


Content

What is a social media marketing podcast?

#1 Talk Social To Me

#2 Social Media Marketing Talk Show

#3 Hashtag Authentic

#4 The Science of Social Media

#5 Social Media Decoded

#6 The Shine Online Podcast

#7 Savvy Social Podcast

#8 The #AskGaryVee Show

#9 Soulcial Scoop with Kristen Bousquet

#10 Waves Social Podcast


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