Meta Announces New Reels Features for Facebook and Instagram

Meta has announced quite a few new Reels features for Instagram and Facebook. Here’s what you need to know.

Posted last year

Written by

Mackenzie Taylor

Posted last year

Well, well, well, Meta has started announcing even more updates when it comes to Reels to compete even further with TikTok. The latest features are to help promote engagement and reach with Reels including the expansion of the “Add Yours” sticker, additional Reels insights, and “auto-created” Reels clips.

Yes, Reels created automatically for you.

What a world we live in!

Here’s how each of the features work:

“Add Yours” sticker

The “Add Yours” sticker from Stories to Reels is another way to help prompt people into engaging with your Reels.

You’ll now be able to post “Add Yours” questions via Reels clip while you’ll also be able to view all the various video responses to any prompt in the app.

Will adding your own Add Yours stickers be the thing that TikTok tries to steal from Instagram? Or do we think it won’t be as engaging as Instagram is hoping it might be?

Let us know over in our Facebook group!

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Auto-created Reels

Okay, this one is as simple as its name. Over on Facebook Reels, you’ll be able to automatically convert your archived Stories into Reels clips.

While you start creating your Reel, you’ll see a new prompt “Create from Your Story Archive” that will allow you to take your old Stories and turn them into a Reel.

So no, it’s not automatically making Reels for you, but it is a super easy way for you to select some of your favorite archived stories and make them into a Reel. It’s … Reel simple. Okay, I’ll see myself out.

Reels Insights

Meta is adding new Reels performance insights into Creator Studio including Reach, Minutes, Viewed, and Average Watch Time.

With these newly added insights, you’ll be able to figure out what’s working, what’s not working, and more to help you grow your Reels engagement.

You can also check out the latest Reels insights with a 7-day FREE trial of Flick:

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Crossposting from Instagram to Facebook

A feature that we’re surprised hasn’t been done yet already, but you can now cross-post from Instagram over to your Facebook page.

That Reel you were so proud of that only your Instagram followers saw? Automatically share it to your Facebook so your family can join in on liking and engaging with the Reel too!

Plus, you can now start scheduling your Reels content in Facebook’s Creator Studio.

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