Itās been a week full of crazy ups and downs within the world of social media! Here are the top social media news stories from the past week that you should know about.
Instagram is doing something ā¦ good for once?
No, this isnāt a joke.
Earlier last week, Adam Mosseri (mine and millions of othersā nemesis) announced that Instagram is changing the way it ranks content. Making sure to put more of an emphasis and focus on original work. So those reshares and UGC that social media managers all over the world share on their own platforms? Yeah, that could be pushed down in the ranking system as itās not their original work. āIf you create something from scratch, you should get more credit than if you are reshaping something that you found from someone else. Weāre going to do more to try and value original content more, particularly compared to reposted content.ā
There are SO many meme accounts all over Instagram that share other peopleās content, and while they *sometimes* give credit to the original creator, a lot of the time they pass it off as their own and get more likes than the original. So this change could be a massive win for those who create original, engaging content.
However, what could this mean for businesses and brands that share UGC? You might see a slight dip in reach and engagement. š¬
While this is all still incredibly new and still being experimented on, it will be interesting to see how it all shakes up on the olā āphoto-sharing but not photo-sharingā app.
Could this be the thing that TikTok copies from Instagram?!
Wait, wut.
It looks like Instagram is testing a new āTemplatesā option with Reels creators that allows users to copy the exact format of the Reels clip they watched and make their own content based on the template.
According to a tweet shared by Alessandro Paluzzi, Templates will let users use ANY Reels clip as a template where you can insert your own clips into the framesābasically letting you copy and paste the original Reel.
Not only will this help the timing of your own content (hello, can anyone figure out the exact drop of a sound without help because I sure canāt!), but it can help you get out of a creativity rut ā¦ by encouraging pure plagiarism. Hehe.
No, no, Iām only joking. Unless youāre out here copying every single frame exactly like the original creator (this is a huge no-no in my book š), I think this could be such a cool concept for a lot of people to really start getting into Reels who donāt know where to begin.
Say what? Snapchat is back?
Did anyone else have Snapchat adding 13 million more daily active users in Q1 on their bingo board for 2022 or ā¦?
Like low-rise jeans and skinny eyebrows, it looks like Snap is coming fashionable again. And quickly. With its rise in AR tools (and actually staying on top of trends and effectively knowing how their users want to use the tools), it seems Snap is slowly becoming a key player in the social media space once more.
Do you use Snapchat? Or are you tempted to redownload the app to see what people are doing over there? Let us know over on Instagram! ![background]()
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No one likes a copycat, Instagram.
Why does this sound so familiar? Maybe because THIS IS EXACTLY WHAT TIKTOK ALREADY HAS? Yeah, that. š
On a lighter (and very cool) note, after years and years of people asking, it does look like IG is testing a way for people to edit their grid and rearrange photos exactly how they want them. Which could be a massive game-changer for a lot of marketers, businesses, social media managers, and agencies.
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The latest social media news, memes, gossip and tips.
