Social media marketing is becoming increasingly necessary for any brand, so it’s crucial to learn the ropes and maximize all social media has to offer. With a successful social media manager, brands can look forward to increased engagement, business growth, expertly curated content, and a multitude of other benefits geared toward improving the brand and capitalizing on marketing opportunities. Since we are living in a digital age, of course, there are a daunting number of resources floating around the internet for social media managers. Luckily for you, we’ve done the work on your behalf. Here, we’ve gathered the 10 best free social media manager courses of any kind, all of which will prepare you and your team for making the most of your social media platforms and your marketing strategies.
Let’s take a look:
Hashtag and Caption Writing Courses
Platform: Flick
Cost: Free
Flick Academy offers a Hashtag Course and a Caption Writing Course, both of which are user-friendly and accessible for all skill levels. Each course has a selection of modules complete with videos and assignments that will help your social media managers to write more engaging captions, increase sales, reach new consumers, and optimize every posting opportunity. And, since neither course runs over two hours, your social media managers can start applying these skills in no time! Fundamentals of Digital Marketing
Platform: Google Digital Garage
Cost: Free
This course not only offers social media modules but also those in mobile marketing, web optimization, and SEO, making it an excellent choice for any social media managers looking to broaden their horizons and gain a wider range of marketing knowledge. Social media managers who take this course will learn to develop web pages geared toward SEO, as well as the differences and advantages of paid and organic searches. Social Ads 101
Platform: Wordstream
Cost: Free
Another excellent course from Wordstream, Social Ads 101 provides educational components necessary for successful social media advertising. The course covers a variety of social media platforms, so social media managers can apply their new skills to whatever platforms work best for their brand. The course also focuses on social media ad metrics and social shopping, meaning social media managers will be able to measure their success and better target their consumers. Social Listening Course
Platform: Sprout Social
Cost: Free
It is critical for social media managers to understand the difference between social media monitoring and listening, and this course by Sprout Social is the perfect place to begin. Social media managers will not only learn the difference but also how to use social media listening to analyze competitors, gain industry insight, evaluate campaigns, establish thought leadership, identify influencers, reach new audiences, and so much more. TikTok Marketing Course
Platform: Udemy
Cost: Free
As TikTok continues to dominate the world of social media, it’ll benefit any social media manager to become comfortable with the platform. Udemy’s course highlights the differences between TikTok and most other social media platforms, as well as tips for generating sales and leads, how to set up a profile, how to record videos and duets, how to integrate the platform into your existing social media marketing strategy, how to optimize the algorithm, and how to utilize influencer campaigns, ads, and analytics.
Social Media Certification
Cost: Free