NEW! Story & IGTV Post Analytics
Today we released some major changes to our Analytics Suite that will help lift the fog from the areas you previously weren’t able to gain insights into…👇
Written bySam King
- Quickly identify what is and isn’t working through visual analytics.
- Understand how many story posts people are watching before they tap away
- Visually identify audience drop off points across your story posts
- Identify trends by comparing a day’s worth of stories to another
- Access detailed engagement insights on your IGTV content
- Track which hashtags your IGTV’s are ranking on, and working best.
- Track your profile’s Conversion and Click-through rates
- See the amount of time you’ve spent ranking on hashtags
- Compare your account’s performance to previous time-frames
- See top-level analytics for each page (Overview, Content, Hashtags, Account)
- Improvements to the navigation and layout to make using Flick more cohesive across different screen sizes
- Multiple user experience improvements to graphs, viewing data across different time periods, fixes to timezone issues
How will this help you?
- Compare your wider social media or marketing goals with even more specified analytics.
- Understand which Stories are resonating the most with your audience, through metrics such as drop-off, and completion rates. This allows you to benchmark your content formats and measure whether an interactive Story with a poll, for example, performs better than a behind-the-scenes Story, in relation to your specified KPIs and marketing goals.
- Track IGTV videos, a feature that isn’t yet available anywhere else. This is a game changer for Instagram strategies everywhere because you can now actually measure concrete metrics that will signify whether or not your IGTV content is resonating, driving engagement, or helping you stay connected on Instagram.
- Identify the best, and worst-performing areas of your strategy with new visual data for your content, hashtags, and profile.
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