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What You Need to Know About Instagram Reels Analytics

Learn why it’s important to check your Instagram Reels analytics, what details you should pay the most attention to in order to get the best results, and what tool you need to get detailed insights into your Reels. 

Posted 14 days ago

Written by

Mackenzie Taylor
Posted 14 days ago
As a social media manager, it’s important to keep tabs on your Instagram Reels analytics. Doing so will give you a better understanding of how your content is being received and can help you adjust your strategy to maximize engagement. Knowing the details of your Instagram Reels analytics can also give you valuable insights into what type of content resonates with your audience. And that’s exactly what we’re going to be talking all about today!
Learn why it’s important to check your Instagram Reels analytics, what details you should pay the most attention to in order to get the best results, and what tool you need to get detailed insights into your Reels.

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  1. Why are Instagram Reels analytics important?
    • View count
    • Likes
    • Comments
    • Saves
    • Shares

Why are Instagram Reels analytics important?

Instagram Reels may seem like just another way to entertain yourself with funny videos or to showcase your hidden dance moves. But as a social media manager, it’s important to recognize that Instagram Reels is not just a fun feature — it’s a valuable tool for growing your brand and reaching a wider audience. And, that’s where Instagram Reels analytics come in.
instagram reels video sizes
Instagram Reels analytics keep track and are always watching and keeping an eye on your performance. These analytics provide valuable insights into how your content is resonating with your audience, allowing you to fine-tune your strategy and maximize engagement.
By regularly checking your Instagram Reels analytics, you can gain a better understanding of which videos are generating the most views, likes, and comments. This information can help you identify patterns and trends, allowing you to create more of the content that your audience loves. After all, what’s the point of posting if no one is watching or engaging?
Moreover, Instagram Reels analytics can reveal important demographic information about your audience, such as their age, gender, and location. This info can help provide you with insights that can guide your content creation and help you tailor your posts to better resonate with your target audience.
Ultimately, monitoring your Instagram Reels analytics is the key to staying ahead of the game. With your analytics, you can refine your strategy, create more engaging content, and attract a larger following — and that’s what you really want, right?

What metrics matter with Instagram Reels analytics?

Let’s dive into what actually matters when it comes to your analytics. We all know that numbers can be intimidating (hi, it me!), but don’t worry, if I can figure it out, you can too.
What are the numbers that matter most when it comes to your Instagram Reels analytics? Let’s break it down:

View count

This might be a major “duh” moment, but: the more views, the better. Once you start getting more eyes on your content, the better that content is going to work in the algorithm. When Instagram starts noticing more and more people spending time watching your Reel, it is going to start showing that Reel to more people. Be sure to focus on your view count so you can see exactly what content people spend the most time on when it comes to your Reels.


Again, this might be another “duh” moment, but pay attention to your likes! They show that your Reels are resonating with people and users are going out of their way to tell you that they liked the content. Pay attention to which Reels are getting the most likes and try to replicate that magic in your future content.


Oh, man. We love a comment. Comments are a great way to get instant feedback on your Reels. They show that people are not only watching and liking your content, but they’re also taking the time to leave a comment. Embrace those comments, respond to them, and foster a sense of community around your Reels.


Saves are a great way to quickly see what people enjoy from you. If someone goes out of their way to save your Reel, you know that they enjoyed that particular content from you and want to go back to view it later on. For us, saves are an even greater indication of whether your audience likes something from you.


Shares are one of the key ways to see if your audience enjoys your content. If people are taking the time to send your Reel to others or post it to their Story, it means they resonate with that content. Pay attention to how many shares you are getting on a singular video and begin to think about repurposing that content for future Reels.
Now, these are just a few of the numbers that matter most in your Instagram Reels analytics. But remember, numbers don’t tell the whole story. So, don’t forget to combine your data with your creative intuition. Find that sweet spot where the numbers and your unique brand voice align. With the right combination, you’ll be able to create Reels that are not only popular but also true to who you are.
instagram reels facts

What to Look for in Your Instagram Reels Analytics

Now that you know why checking your Instagram Reels analytics is important and the numbers that matter most, let’s dive into what you should be looking for in your analytics.

Top-performing Reels

These are the ones that are generating the most views, likes, and comments. Look for patterns or common elements among these Reels. Is it a specific topic, a certain style of editing, or a particular trend that resonates with your audience? Take note of what works and try to replicate it in future Reels.

Audience demographics

Who is watching your Reels? Are they predominantly male or female? What age range are they in? Knowing your audience’s characteristics can help you tailor your content to better appeal to them. For example, if your Reels are primarily viewed by younger females, you may want to focus on creating content that speaks to their interests and experiences.

Engagement rate

This metric measures how actively your audience is interacting with your Reels, including likes, comments, and shares. A high engagement rate indicates that your content is captivating and sparking conversations. Use this information to gauge the overall effectiveness of your Reels and make adjustments as needed.


Analytics can provide valuable insights, but they don’t have all the answers. Trust your creative instincts and take risks. After all, Instagram Reels is all about capturing attention and making a lasting impression. So, don’t be afraid to think outside the box and let your personality shine through in your Reels.
With these tips in mind, you’ll be well-equipped to navigate your Instagram Reels analytics and make data-driven decisions to optimize your content.
instagram reels trending audio

Tricks for Boosting Engagement with Instagram Reels

Now it’s time for the fun part — boosting your engagement! How can you do that with Reels? Well, let’s dive into it.
Remember that dance challenge that went viral last week? Well, it’s time to put on your dancing shoes and join the party. Jumping on trending topics and challenges not only shows that you’re in the know but also gives you a better chance of getting noticed by a wider audience. If the dance video or latest CapCut video makes sense to your audience and your brand voice, use it! People love a trend and it can help your video go viral even easier when you jump on the bandwagon.

Short and sweet

Attention spans are shorter than ever these days, so make sure you’re delivering content that gets straight to the point. Cut out any fluff and focus on capturing your audience’s attention in the first few seconds (grab them in with a clever hook!). The quicker you can make an impact, the more likely your audience will stick around until the end and engage with your content. So, skip the lengthy intros and dive right into the good stuff.

Add on-screen captions

Did you know that a large majority of people watch Reels with the sound off? Be sure to add captions to your Reels so people don’t scroll away. Plus, you should ALWAYS have captions on your Reels for those who are hearing impaired. Being inclusive to all takes no time at all.

Post consistently

We will say this one until we’re screaming from the rooftops—post consistently if you want to grow on Instagram. Yes, making Reels is fun but it won’t help you grow if you’re not posting regularly for your audience to pay attention to.
💡 Flick’s Tip: Create consistent content using Flick’s AI Social Media Manager, Iris. Iris will help you create content from start to finish, all in your brand voice. You’ll never miss a post again and you’ll keep consistent every step of the way.


Sure, your video might be visually stunning, but captions are where the magic happens. Use witty, clever, and attention-grabbing captions to reel in your audience (pun intended). A well-crafted caption can cause people to want to engage! So, let your creativity flow and give your audience a reason to engage with your Reels beyond just hitting the like button.
💡 Flick’s tip: Use Flick’s AI Assistant to help you write engaging and on-brand captions in seconds for your next Reel! Psst: It’s free to use!


Reach out to fellow creators or influencers in your niche and team up for a Reels collaboration. By combining your audiences, you can tap into a whole new pool of potential followers and increase engagement. Plus, collaborations can be incredibly fun. Get your creative juices flowing, brainstorm some epic ideas, and work on collaborating with your favorite content creators!

Tool for Instagram Reels analytics

When it comes to the best tool for your Instagram Reels analytics, Flick is there to help you deep dive into everything you want (and need!) to know.
instagram reels analyics
Inside your Flick analytics, you will get a breakdown of all the metrics for your Reels. You’ll get detailed insights into:
  • The number of hashtags you’ve used and ranked on
  • Engagement rate
  • Number of plays
  • Number of shares
  • The number of likes
  • The number of comments
  • The number of saves
By using the insights in your Flick account, you’ll be able to quickly see all of your Reel metrics and your top-performing Reels in one place. With this information easily laid out for you (unlike in Instagram!), you’ll be able to make informed decisions on what content works best for your audience so you can start creating more of that content over and over again.
Start a free trial with Flick to get even more detailed insights into your analytics.

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Why are Instagram Reels analytics important?

What metrics matter with Instagram Reels analytics?

What to Look for in Your Instagram Reels Analytics

Tricks for Boosting Engagement with Instagram Reels

Tool for Instagram Reels analytics

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