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10 Best Social Media Marketing Books To Expand Your Knowledge

If you’re looking to learn more about social media and the art of marketing online, you need to purchase these 10 social media marketing books now.

Posted 10 months ago
best social media marketing books

Written by

Alex Rosone
Posted 10 months ago

What if we told you, a social media manager, that your professional development could happen curled up under a blanket in your home? That you could wear sweatpants and pour yourself a glass of wine while you mastered your craft?

Allow us to introduce our list of the 10 best books for all social media managers. By picking up a copy of any of these, you can be sure you’re staying relevant, engaging in important discourse, and improving your career. And you can do it from the comfort of your couch (or your bathtub, or on the subway on the way to work, or wherever you can steal a moment to sit down with a good book).

Whether you’re looking to increase social media engagement, grow your business, improve interactions with clients, or develop more creative content, you’re bound to find something on this list to help you get there.

Shall we?

Best Social Media Marketing Books for 2022

Social Media Marketing Workbook 2022by Jason McDonald PhD

Jason McDonald’s Social Media Marketing Workbook 2022 provides both lessons and exercises to give you the most hands-on learning experience. If personalized coaching isn’t accessible to you, this is an excellent place to begin that kind of journey. Each chapter focuses on a different element of social media marketing, complete with “homework” and other various exercises that will cater to any brand and any marketing style. This book will keep you organized, streamline your learning, and help you plan for the future.

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AIby Carlos Gil

Since digital marketing is constantly on the rise, it is critical every social media manager keeps up to date with this ever-changing industry. In The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, Carlos Gil says goodbye to traditional marketing and focuses on how to infuse human elements into the digital aspects of your brand, how to better engage your audience, and how to break through the algorithm.

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!by Andrew Macarthy

If you’re looking for quick tips and tricks instead of a longer volume, Andrew Macarthy has you covered. This book highlights best practices for a variety of major social media platforms, which is perfect for social media managers handling multiple active accounts. These tips are equally valuable for beginners and experts so you can be certain there is something here for everyone, no matter your experience or your marketing goals.

See You On The Internet: Building Your Small Business With Digital Marketingby Avery Swartz

Avery Swartz, CEO of Camp Tech, provides a wealth of information in See You On The Internet: Building Your Small Business With Digital Marketing. This book focuses on how to maintain consistency across your entire online presence, beyond just social media. Swartz addresses the importance of understanding and using modern approaches to social media marketing, proper social media etiquette, and the best ways to customize your content for your audience and potential new consumers.

One Million Followers: How I Built a Massive Social Following in 30 Daysby Brendan Kane

In this book, as the title suggests, Brendan Kane chronicles his experience of amassing one million followers across social media platforms in the span of a single month. And while reading this book and employing suggested techniques does not guarantee you’ll also gain a million followers in 30 days, it does mean you’ll see a significant jump in your following and your engagement as a result of these new strategies. So if you’re looking to increase your followers and grow your presence, this is a great place to begin.

Brand Storytelling: Put Customers at the Heart of Your Brand Storyby Miri Rodriguez

Mimi Rodriguez, a creative journalist for Microsoft, uses this book to communicate the power of storytelling and how all social media managers can harness that power and use it to improve their marketing strategies. She focuses on employing emotional techniques, building and implementing an effective story for your brand, and the disadvantages of AI and machine learning.

Social Media Marketing: A Strategic Approachby Melissa Barker, Donald I. Barker, et al

If you’re new to social media marketing, this is the perfect book for you. Social Media Marketing: A Strategic Approach highlights the history of social media marketing as well as important foundational terms and concepts to help any beginner become familiar and comfortable with this medium. From goals to rules to monitoring to planning, this book is an excellent one-stop shop for amateurs looking to improve their craft.

Get Sh*t Done: The Ultimate Guide to Productivity, Procrastination, and Profitabilityby Jeffrey Gitomer

It is no secret social media management is an incredibly busy job. Odds are, you’re responsible for doing a million things at once, but have no fear; Jeffrey Gitomer is here to help. Get Sh*t Done: The Ultimate Guide to Productivity, Procrastination, and Profitability will help you maximize your time, increase efficiency, conquer procrastination, eliminate distractions, and optimize habits. Give it a read and watch your level of productivity shoot through the roof.

Fanocracy: Turning Fans into Customers and Customers into Fansby David Meerman Scott and Reiko Scott

This father-daughter team of David and Reiko Scott dive into ways to increase engagement and promote loyalty in their book Fanocracy: Turning Fans into Customers and Customers into Fans. They highlight the importance of developing meaningful relationships with customers and fans, the social psychology behind these relationships, and the value in corporate culture.

Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content: Amazon.co.uk: Handley, Ann: 9788126559985: Books

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Contentby Ann Handley

No matter what kind of social media managing you’re doing, odds are you’re writing quite a bit. Ann Hadley’s Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content focuses on the importance of strong communication skills as well as how to improve your own through your writing. She details why writing matters, provides tips and lessons on grammar and mechanics and covers the fundamentals of creating effective content.

Looking for even more ways to develop your social media voice and presence online? Take our FREE online caption course to learn how to write engaging Instagram captions that actually get you the engagement and reach you want.


Best Social Media Marketing Books for 2022

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