Struggling to grow on TikTok? Open this. 💌

The countdown to the holidays is on, my friends, and the gift of social media news just keeps on coming. If you've been living under a rock this week (can I please join you?), you might have missed all the ... chaos that has come out this week. And luckily for you, I've rounded up all the best bits for you to sort through! 

Here's all the good, the fun, the strange, and the ugly from this week in social media. 

You’ve done your waiting, EU, and it’s finally coming to a phone near you—Threads! ✨

According to The Wall Street Journal, Meta is planning on releasing Threads this month to the EU. Threads weren’t originally released in the EU because of the ever-changing privacy regulations, but now it seems like the company is throwing its hat in the ring and hoping for the best.

How is it getting around those pesky data regulations? By letting users opt out of making their own posts. Yup, you can create an account where you can’t interact at all, or choose to interact and have your data taken.

Seems like a fair trade off. 🙃

While Meta hasn’t confirmed the release this month, it does seem like Threads will be coming to the EU before the holidays.

• Meta is being taken to court … again.
  
  

• Are you a musician? TikTok has a special new account type just for you.
  
  

• Finally! You can officially search on Threads and find things you’re actually looking for.
  
  

• Eeeek! AI influencers are here—and they are making a lot of money.
  
  

• TikTok and Ticketmaster are teaming up.
  
  

• Translation as easy as 1-2-AI. Meta’s new AI translation tool just got a major upgrade.
  
  

• No, Threads won’t be getting a chronological feed.
  
  

• Even more AI is coming to Snapchat. You can now ask it to generate a Snap based on whatever you want.

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Uh-oh. That’s all I have to say.

After a flood of advertisers left X saying they weren’t going to be advertising on the platform any longer based on a tweet Elon Musk posted (and then apologized for), Musk took to the stage (literally).

At The New York Times’  DealBook Summit last week, Musk explained that advertisers who pulled out of X can “go f*** yourself” (ouch) and said the “advertising boycott is gonna … kill the company” (double ouch).

With more and more advertisers pulling their funds, it does feel like X is very much hanging on by a thread (and not the Meta kind). As much as the company is trying to pull in funding from subscriptions, it will need a whole lot more subscribers and advertisers to come back to not, like Musk says, "kill the company." 🫠

With Mackenzie, Ben Leavitt, and Abbie Robinson

Montana tried and very much failed to get TikTok banned in its state. After the government pushed forward a bill to get the clock app banned, TikTok users said “not so fast there,” which led to the court challenge. A judge has officially blocked the state’s ban of the app, starting that the bill is unconstitutional to the first amendment.

After this ruling, it seems like the US government could have a tough time trying to get TikTok banned across the board. But, that doesn’t mean they won’t try and try and try again.

Looking to start marketing your business on Pinterest? Here’s your comprehensive guide to Pinterest marketing.

Learn which Instagram hashtag metrics we provide, and how to use them to improve your hashtag research and grow your Instagram account organically.

If you're finding it hard to grow your following on TikTok, then this video is for you! In it, we're going to share with you a few simple tips on how to grow your TikTok following quickly and easily. 

Grow your account, business or influence by reaching new audiences on social media.

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