Hidden Instagram features you NEED 👀

Well, I asked for it and social media delivered—the social media news is popping off this week. From many, many, many new features to Google and TikTok surprising everyone (you'll see what I mean below), it was a busy week in the world of social. 

Grab your coffee, set your phone to DND, and let's get right into this week's gossip—I mean, news. 😏

It seems like Google and TikTok are joining forces. TikTok confirmed last week that it is testing a new feature that will show Google Search in TikTok’s own search results.

Last year, TikTok beat out Google as the top search engine for Gen Z, so adding Google results into the platforms seems an intriguing move.

Will this end up helping Google (and develop its monopoly on search even more)? Will this lend more credibility to TikTok?

While this is currently only a test at the moment, having all search results from TikTok and Google in one app will definitely make TikTok even more of a search engine than ever before.

• You get a broadcast! And you get a broadcast! Instagram Broadcasts are starting to roll out to more countries.
  
  

• You can now edit your Threads post — for free!
  
  

• YouTube is adding even more AI to help creators make Shorts even quicker.
  
  

• It seems like Threads is hanging on by a … thread. Engagement is down in the app and Meta seems concerned.
  
  

• Snapchat+ has officially hit 5 million paid users, which is less than 1% of all active users.
  
  

• Is this something anyone wants? Facebook now lets you create multiple personal profiles.
  
  

• CapCut has dropped new features — and it’s all AI-based.
  
  

• Say goodbye to Twitter Circles!
  
  

• TikTok is bringing matchmaking services to employees … because that’ll go well.
  
  

• Meta’s AI chatbots are coming this week and some of the personas seem very … interesting.

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Last week, YouTube announced a new app it has been developing that will make editing videos quicker than ever all from your phone called YouTube Create.

And yes, if this sounds familiar, it’s because it is almost identical to CapCut.

The app, currently in Beta, will give people access to editing tools like “precision editing and trimming, automatic captioning, VoiceOver capabilities and access to a library of filters, effects, transitions and royalty-free music with beat matching technology.”

YouTube is hoping this will make creating Shorts even easier for creators and help increase the amount of people creating Shorts on the platform.

While I personally won’t be downloading another app to my phone as I already have about 50 unused apps currently, it will be interesting to see if YouTube Create actually takes off or if it will be dead in the water like Meta’s Threads. 😬

With Mackenzie and Ben Leavitt

This past week, X has been doing a lot of announcing of the future of the app. And if you’re wondering if the app will become the place for “Everything,” the team at X sure seems to think so.

At least they believe in themselves!

X held its first Client Council where CEO Linda Yaccarino went into detail on what’s coming next for X, and if I’m being honest, none of them seem like major game-changers.

The new features being released are:

• Long-form blog posts
• Video calls
• Money transfers between users
• Creator subscriptions
• Product listings
• Creator ad revenue share
• Job Listings

While some of these have already been released (hello, Job Listings and ad revenue share), the money transfer and product listings seem to be the biggest push to turning X into an Everything App.

The company still has a ways to go with getting payment licenses and in-app shopping seems to be a struggle for most social media apps, so only time will tell if these features will be a turning point for X.

From Feed to Stories to Reels, here are some new Instagram content ideas you can test out this month (plus a tool you need for even more ideas!)

Learn why it’s important to check your Instagram Reels analytics, what details you should pay the most attention to in order to get the best results, and what tool you need to get detailed insights into your Reels. 

Ready to maximize your Instagram account? You need to know about these Instagram hidden features. From making your follow button bigger to music on your carousel posts, there are a lot of great hidden Instagram features you need to know about if you want to get the most out of your account. We'll teach you everything you need to know about these features so you can start taking advantage of them today!

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