Building UTM codes to help track your campaigns are a perfect way to track and see if your marketing tactics are successful or not.
Relying solely on your analytics to track and breakdown if your marketing strategy worked or not isn’t enough. UTM links will narrow down the data more specifically and can help you figure out:
Where the traffic is coming from
What specific channel the traffic came from
What type of content people clicked on
What term they used to access the page
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