In order to get access to analytics within TikTok, head to your profile and click the three horizontal lines at the top right, select ‘Creator Tools’ and then ‘Analytics’ for a full view. You have the option to change the date range to view analytics over a set period if you want to.
These analytics allow you to measure growth over time and get insights into who is consuming and interacting with your content. This can help you build your TikTok strategy and grow your account.
Review your video insights monthly to figure out which pieces of content were most popular (the watch length and engagement level are key for this). You can then adapt your content strategy for the next month to include more videos in a similar style to those that have previously resonated with your audience.
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