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GlossaryTikTok

TikTok

What is TikTok?

TikTok is a social media platform and app that allows users to create and share short videos, typically set to music. The app was originally developed in China by the company Bytedance and was launched in 2016 under the name Douyin. It was later released internationally as TikTok in 2017. TikTok is known for its user-generated content, which can range from comedic skits and lip syncing to educational content and DIY tutorials. The app also includes features such as filters, effects, and the ability to add text and stickers to videos. TikTok has become popular with users of all ages, but it has particularly gained a following among younger users. The app has been downloaded more than 2 billion times globally and has been used to launch the careers of several popular creators. In addition to its popularity as a social media platform, TikTok has also been used as a marketing tool by businesses and organizations looking to reach a younger audience.

What are the main features of TikTok?

Here are some of the main features of TikTok:

  1. Video creation: TikTok allows users to create short videos, typically 15 seconds to 1 minute in length, using the app's camera and editing tools. Users can choose from a variety of music tracks, effects, and filters to add to their videos.

  2. Video discovery: TikTok has a "For You" feed that suggests videos to users based on their interests and interactions on the platform. Users can also search for videos using keywords or hashtags.

  3. Live streaming: TikTok allows users to live stream their videos to their followers in real time.

  4. Following and messaging: TikTok allows users to follow other users and interact with them by commenting, liking, and sending messages.

  5. Creator tools: TikTok provides creators with tools to help them grow their audiences, such as analytics and promotional features.

Overall, TikTok is known for its user-generated content and its wide range of features that make it easy for users to create and discover short videos. The app has gained a large and diverse following and has been used by businesses and organizations as a marketing tool to reach a younger audience.

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Why should businesses be on TikTok?

There are several reasons why businesses might consider using TikTok as part of their marketing strategy:

  1. Wide reach: TikTok has a large and diverse user base, with over 2 billion downloads globally. This makes it an attractive platform for businesses looking to reach a wide audience.

  2. Young audience: TikTok has particularly gained a following among younger users, which can be attractive to businesses targeting this demographic.

  3. Engaged users: TikTok users are known for being highly engaged with the app and with the content they consume, which can lead to higher levels of interaction and conversion for businesses.

  4. Creative opportunities: TikTok's short-form video format and wide range of creative tools and effects provide businesses with opportunities to create engaging and memorable content.

  5. Viral potential: TikTok is known for its viral content, and businesses that create successful campaigns on the platform can see their content spread rapidly and gain a large amount of exposure.

Overall, TikTok can be a valuable addition to a business's marketing strategy, especially for businesses looking to reach a younger audience and create engaging and memorable content.

How do you create a business account on TikTok?

To create a business TikTok account, follow these steps:

  1. Download the TikTok app on your phone and launch it.

  2. Tap on the "Sign Up" button.

  3. Enter your email address and create a password.

  4. Tap "Next."

  5. Fill out your profile information, including your name and a profile picture.

  6. Tap "Done."

After you've completed the sign-up process, you can then convert your personal TikTok account to a business account. Here's how:

  1. Go to your profile by tapping on the icon in the bottom right corner of the screen.

  2. Tap on the three horizontal lines in the top right corner and select "Manage My Account."

  3. Tap on "Business Settings."

  4. Tap on "Switch to a Professional Account."

  5. Select "Business" as the type of account you want to create.

  6. Connect your TikTok account to a Facebook business page that you manage.

  7. Fill out the business information, including your business's category and contact information.

  8. Tap "Done."

Once you've set up your business account, you can start creating and posting content on TikTok and using the app's features and tools to engage with your audience.

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