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GlossarySocial media algorithm

Social media algorithm

What is Social media algorithm?

A social media algorithm is a set of rules, calculations, and processes that social media platforms use to determine the content that users see in their feeds. These algorithms are designed to curate and personalize the content that appears on a user's timeline or feed, aiming to show them the most relevant and engaging posts based on their preferences, behaviors, and interactions on the platform.

What helps you get content shown in a social media algorithm?

Social media algorithms take into account a variety of factors to decide which content to display prominently and in what order. Some of the key factors that algorithms consider include:

  1. User Engagement: Algorithms prioritize content that users are more likely to engage with, such as liking, commenting, sharing, or clicking. Posts with higher engagement are seen as more valuable and are more likely to be shown to a wider audience.

  2. Relevance: The algorithm assesses the relevance of the content to the user's interests and past interactions. It looks at the type of content a user typically engages with and tries to show similar content.

  3. Time Decay: Recent posts are often given higher visibility because platforms want to show users fresh and up-to-date content.

  4. User Behavior: The algorithm considers the user's behavior, such as the accounts they follow, the hashtags they use, and the types of posts they interact with. This helps the algorithm understand the user's preferences and tailor their feed accordingly.

  5. Content Type: Algorithms may prioritize certain types of content, such as videos or images, based on the platform's current goals and trends.

  6. Personal Connections: Content from friends, family, and close connections may be given higher priority to maintain engagement and relationships.

  7. Adherence to Community Standards: Algorithms also consider the platform's guidelines and community standards. Content that violates these standards may be suppressed or removed from users' feeds.

  8. Click-Through Rate: If a post receives a lot of clicks in relation to its impressions, it's an indicator that users find the content interesting or engaging.

  9. Content Recency: While older content can still be relevant, platforms often give preference to more recent posts to ensure users receive the latest updates.

  10. Ad Campaigns: For social media platforms that include advertising, algorithms also consider the targeting options of ad campaigns to show relevant ads to users.

It's important to note that algorithms can change over time as platforms refine their strategies and respond to user feedback. As a result, users might notice shifts in the content they see in their feeds and timelines. Social media algorithms play a significant role in shaping user experiences on these platforms, as they determine what content gets exposure and engagement.

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