On a SERP, a user will usually see both organic and paid listings returned as search results. Paid ads are typically placed at the top of a SERP and feature there as the web owner has paid to have their webpage appear when a certain keyword or search term has been entered into the search bar. An organic listing is a web page that appears because it has the most relevant information to the search term – this is usually achieved by SEO (search engine optimization) on the part of the website owner.
If you want your webpage to rank higher on the SERP, here are some top tips:
Identify relevant keywords with good search traffic
Create high-quality content and optimize it for search engines and users – add the relevant keywords to your content
Link building. Having links to your website from other sites is an indication to a search engine that your site could be important
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