When it comes to Google Analytics, there are quite a few things you can learn from the metrics like:
The amount of traffic your overall website and individual pages get
Which websites your traffic came from
Demographic information about your website visitors
The number of leads that are converted (how many people made a sale)
Which social media channels drive the most traffic to your site
Google Analytics is an important tool for SEO and marketing purposes as it provides direct insights into who your website’s visitors are and how they behave when browsing through your website. It shows you the effect that your SEO efforts are having and allows you to track your traffic goals to prove the ROI of your digital presence.
Using Google Analytics gives you relevant user data which can help you to optimize your social media marketing strategy.
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