To calculate your conversion rate, you take the number of conversions and divide it by the total number of visitors.
For example, if 100 people clicked on your "sign up for the mailing list" link but only 33 actually signed up, the conversion rate would be 33%.
Always add a compelling call-to-action to your content along with a trackable URL link so that you can measure how many clicks come through.
Split tests (A/B testing) of your content to see what works and encourages your followers to convert and then create more of that style of content.
Tracking your conversion rate allows you to measure the performance of an ad or campaign you are running. It will help you to understand how different parts of your campaign are resonating with your audience. A high conversion rate is an indication that the content you are sharing through your ad or campaign is valued by your target audience.
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