Mission statement – this explains the ‘why’ of your business
Vision statement – this explains the goal of your brand and where it’s heading
Brand values – these are values that your brand believes in
Value propositions – this describes what your brand can do/ provide for clients
Brand voice – this is the tone/ personality of your brand and t should always be consistent
Brand messaging communicates to customers and prospects what the brand stands for and can also help to establish why a brand is different from competitors. Through brand messaging, a brand has the opportunity to show off its personality, this can establish and nurture the relationship a customer has with the brand and help to shape their overall perception of the brand.
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