A website’s bounce rate can usually be seen on an analytics platform, such as Google Analytics. To calculate the formula, divide the number of single-page sessions by the total number of sessions on the site. For example, if 100 users land on your website and 15 of them leave (without visiting another page), your website’s bounce rate is 15%.
Ensure your website speed is good and things do not take long to load
Optimize your site to ensure it provides a great user experience
Provide easy-to-follow navigation
Include clear call-to-actions
Write shorter paragraphs, no one wants to read through a big chunk of text
Use multiple types of content including video
If you have a high bounce rate (above 50%) it is likely that your site (or the specific page most people land on) has some sort of issue with either navigation, user experience, or content. It is important to know this so that you can make the necessary changes to optimize your site to reach its full potential. A high bounce rate can also affect your SEO ranking, so it is key to keep monitoring it and make relevant improvements where you can.
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