Reasons search engines deindex websites

1. The search engine may be obligated by law to do so if the content contains harmful or dangerous material.

2. If the site does not meet the search engine’s quality guidelines, for example, if the content is deemed to be of low quality, then the search engine may decide to deindex the site.

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Reasons website owners deindex their own websites

• Old/outdated content – if a webpage has content that is outdated, it can give a user the wrong impression about your business, so it is generally best to have it deindexed until the content has been updated.

• Duplicate content – search engines often penalize websites that have duplicated content so deindexing a page with duplicate content is a way to avoid being flagged for this and damaging your SEO work.

• Gated content – webpages that contain data or content behind a paywall are best kept deindexed.