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Instagram Shares Tips on Increasing Your Reels Reach

Instagram has dropped its biggest tips and tricks on how to get your Instagram Reels to go viral!

Posted 1 year ago
instagram shares tips to increase reels reach

Written by

Mackenzie Taylor
Posted 1 year ago
As if we didnā€™t already know, Instagram really really (really really really!) wants us to be using Reels. Like, really really.
In a recent earnings call, Meta announced that Reels now makes up more than 20% of the time that people spend on the app per day, so if youā€™re not already making Reels, you need to get on it. ASAP.
And now with them recently releasing a third-party API so you can track your metrics, thereā€™s no excuse to not be using Reels and monitoring what works vs doesnā€™t work on your account.

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A post shared by Adam Mosseri (@mosseri)

If thatā€™s not enough for you, how about Adam Mosseri, Head of Instagram, saying that IG is working on consolidating ALL of Instagramā€™s video options around Reelsā€”which means all videos that have been created on the app will now be converted to Reels instead.
Convinced now?
Yes, weā€™ve all seen the massive effect TikTok has had on all areas of social media, but it seems like for good reason. People want more video content and according to IG:
ā€œMore than 45% of accounts on Instagram interact with a Reel at least once a week. People spend half of their time on Facebook and Instagram watching videos. And with more and more people engaging with video content, weā€™ve seen tools like Reels grow rapidly in popularity, with a global study showing that over 45% of accounts on Instagram interact with a Reel at least once a week.ā€
Thatā€™s a lot. šŸ˜³
But thankfully for all of us, Instagram released its top tips on creating engaging Reels to help you and your clientsā€™ next Reel go viral!
brands creators using Instagram Reels

Instagramā€™s tips for creating engaging Instagram Reels

Nail the hook: When it comes to your video, make sure that youā€™re keeping the brand objectives in mind. Instagram states that whatever conversion youā€™re aiming for in your video, put it in the first few seconds of your Reels. ā€œKeep your storytelling short and sweet. Short-form videos mean short time limits and even shorter attention spans.ā€ We know thatā€™s the case!
Get creative with transitions: Itā€™s all about entertainment, baby! Get creative with your transitions in your Reels to entertain your audience and show off your personality. According to IG, ā€œyou can also use creative features like augmented reality effects, custom audio, and timers to keep things fresh.ā€
Match the rhythm: Similar to TikTok, you want to make sure your video/photos sync with the music! When it comes to Reels, unlike Stories, over 80% of people watch Reels with the sound on. Also, be sure to use captions for those who are hearing impaired.
Keep it on-trend: Instagram says you must ā€œstay in touch with the latest, and use the newest effects on Reels.ā€ Use a challenge, trending topics, or take part in pop culture moments that are happening! Ask people to remix your Reels or have a conversation in your comments. It will help boost your engagement and have more opportunities to make your Reel go viral.
Explore collaborations: Work with creators or influencers to share your brand! ā€œCampaigns that include Branded Content ads saw 123% lift in awareness, 112% lift in association, and 67% lift in consideration and motivation, showing that creators can help boost brand impact.ā€ So, according to that fact, working with creators is seriously going to help you.
Be authentic: People follow you! Be authentic and show off what you and your brandā€™s values. People will love you for it.
Want to keep track of your Instagram Reels analytics? Start your free trial with Flick and get started on figuring out whatā€™s working, whatā€™s not working, and all the things you should be paying more attention to when it comes to your account!

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Instagramā€™s tips for creating engaging Instagram Reels


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