As if we didn’t already know, Instagram really really (really really really!) wants us to be using Reels. Like, really really.
In a recent earnings call, Meta announced that Reels now makes up more than 20% of the time that people spend on the app per day, so if you’re not already making Reels, you need to get on it. ASAP. And now with them recently releasing a third-party API so you can track your metrics, there’s no excuse to not be using Reels and monitoring what works vs doesn’t work on your account.
If that’s not enough for you, how about Adam Mosseri, Head of Instagram, saying that IG is working on consolidating ALL of Instagram’s video options around Reels—which means all videos that have been created on the app will now be converted to Reels instead.
Yes, we’ve all seen the massive effect TikTok has had on all areas of social media, but it seems like for good reason. People want more video content and according to IG:
“More than 45% of accounts on Instagram interact with a Reel at least once a week. People spend half of their time on Facebook and Instagram watching videos. And with more and more people engaging with video content, we’ve seen tools like Reels grow rapidly in popularity, with a global study showing that over 45% of accounts on Instagram interact with a Reel at least once a week.”
That’s a lot. 😳
But thankfully for all of us, Instagram released its top tips on creating engaging Reels to help you and your clients’ next Reel go viral!
Instagram’s tips for creating engaging Instagram Reels
Nail the hook: When it comes to your video, make sure that you’re keeping the brand objectives in mind. Instagram states that whatever conversion you’re aiming for in your video, put it in the first few seconds of your Reels. “Keep your storytelling short and sweet. Short-form videos mean short time limits and even shorter attention spans.” We know that’s the case!
Get creative with transitions: It’s all about entertainment, baby! Get creative with your transitions in your Reels to entertain your audience and show off your personality. According to IG, “you can also use creative features like augmented reality effects, custom audio, and timers to keep things fresh.”
Match the rhythm: Similar to TikTok, you want to make sure your video/photos sync with the music! When it comes to Reels, unlike Stories, over 80% of people watch Reels with the sound on. Also, be sure to use captions for those who are hearing impaired.
Keep it on-trend: Instagram says you must “stay in touch with the latest, and use the newest effects on Reels.” Use a challenge, trending topics, or take part in pop culture moments that are happening! Ask people to remix your Reels or have a conversation in your comments. It will help boost your engagement and have more opportunities to make your Reel go viral.
Explore collaborations: Work with creators or influencers to share your brand! “Campaigns that include Branded Content ads saw 123% lift in awareness, 112% lift in association, and 67% lift in consideration and motivation, showing that creators can help boost brand impact.” So, according to that fact, working with creators is seriously going to help you.
Be authentic: People follow you! Be authentic and show off what you and your brand’s values. People will love you for it.
Want to keep track of your Instagram Reels analytics? Start your free trial with Flick and get started on figuring out what’s working, what’s not working, and all the things you should be paying more attention to when it comes to your account!