Instagram Updating Search Function to Compete with TikTok
Instagram head Adam Mosseri announced Instagram’s plan to change its Search feature to show better video and image search results, something TikTok currently already does.

Written by
Mackenzie Taylor
View this post on Instagram
- Your text in Search: i.e. the text you search in the search bar. They try to match what you type with relevant usernames, bios, captions, hashtags, and places.
- Your activity: This includes accounts you follow, posts you’ve viewed, and how you’ve interacted with accounts in the past. They usually show accounts and hashtags you follow or visit higher than those you don’t.
- Information about the search results: When there are a lot of potential results, they also look at popularity signals, like the number of clicks, likes, shares, and follows for a particular account, hashtag, or place.


The Complete Guide to Pinterest Marketing
Looking to start marketing your business on Pinterest? Here’s your comprehensive guide to Pinterest marketing.
Mackenzie Taylor
6 days ago


Why Small Businesses Need to Jump on the Social Media Bandwagon
Learn why it’s important for small businesses to spend time on social media marketing, what platforms you should be on, step-by-step on how to create a marketing strategy, and what tools you sho...
Mackenzie Taylor
2 months ago


How to Use Flick’s Instagram Hashtag Metrics in 2024
What Instagram hashtag metrics we provide and how to use them to improve your hashtag research and grow your Instagram account organically.
Sam King
7 days ago