X enters the AI chat 🤖

It's suspiciously quiet on the social media news front this week which we all know means something serious is about to drop soon. 

*gulps*

And until that happens, let's take this week for what it is: quiet. From AI announcements to creepy chatbots to Threads getting sued, here's this week in Talk Social to Me.

Hold on to your butts! X (FKA Twitter) has officially put its hat into the AI ring with its new xAI chatbot called “Grok” (yes, from Hitchhiker’s Guide to the Galaxy).

At the moment, the new AI is in testing mode and will launch soon to X Premium+ subscribers.

So for a small $16/month, you can now get access to all the Premium+ features, no ads on your timeline, and a nice little AI Grok to answer all of your burning questions.

And according to X, Grok won’t be censored and “has a rebellious streak, so please don’t use it if you hate humor!” The chatbot will help users get up-to-date information, process data, and generate new ideas from a few simple questions.

What this chatbot means for the future of X is anyone’s guess at the moment, but it does seem like the company is throwing anything and everything at the wall to try and get something to stick (and bring more $$ through the door!).

• A/B test your Reels? Yes, Meta is letting you test which Reel does best.
  
  

• Looks like Threads might have to get a new name…
  
  

• Threads has officially listened—you can now stop your Threads from being suggested on FB and IG.
  
  

• Whoops—need to edit a DM? You’ve got 15 minutes to edit on Instagram.
  
  

• YouTube Premium is getting a price upgrade. 😬
  
  

• TikTok is wanting your reviews on places you’ve visited.
  
  

• LinkedIn officially hits 1 billion members.
  
  

• You’ll soon be able to comment on a specific photo in a carousel post.

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It sure seems like Meta is working hard on keeping creators happy on its platform. At least, with these new upgrades and tools it sure appears that way.

With Meta looking to get more users to create more content, it’s dropping new features and insights to track results a lot easier:

A/B Testing: Yup, you can now start experimenting with your Reels to see what works best with your audience. You can test FOUR different versions of a Reel by alternative the captions and/or the thumbnail image. The Reels will then be tested and whichever is the best performer will be shown to more and more users.

Achievements Hub: To help get creators excited about certain milestones on the app, Meta is rolling out a specific Achievements Hub inside the Professional Dashboard. And the best part? If you receive a badge for all the accomplishments, you’ll be eligible to get increased visibility in the feed.

Reels Insights: Meta has officially updated its Reels insights to help creators better breakdown their results. There’s a new metric called “Replays,” “Follows,” “Average watch time” and so much more.

Creators, it’s officially your time to shine. Or at least get the algorithm on your side … until the next Instagram updates.

With Mackenzie and Crystal Witter

It seems like Meta didn’t get the hint that people think its AI chatbots are creepy AF because now it wants everyone to be a chatbot!

According to some leaked intel, Meta is working on a new feature where users will be able to create their own chatbots based on your image, style, interests, and voice.

Yes, your voice. Eeek!

While I struggle to see why an average person needs to make themselves an AI chatbot, it could be interesting for brands or businesses that have a mascot or the face of the brand to become chatbots.

These 5 tools will help you get started on writing engaging Instagram captions to help your account grow and streamline your workflow.

Learn how to make money on TikTok as a brand and content creator (with tips and tricks included!).

You want to get verified on Instagram? We can help make that happen for you! Here are the step-by-step ways to get your Insta account verified with Meta Verified and/or through the IG verification form.

Grow your account, business or influence by reaching new audiences on social media.

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