The AI social media tool you need

Well, it's been quite a big week for both TikTok and Twitter—both the social media platforms seem to be going head-to-head on which one is being talked about more. From Twitter changing their logo to Doge (yes, this is a real thing) to TikTok maybe, possibly, seriously being banned from the States, social media is on one this week. 

Much like every other week. 

Are you ready to read all about it? Let's jump on in.

If the US thought that banning TikTok was going to happen to rounds of applause … they’re getting a serious reality check. Not only did TikTok founder Shou Zi Chew hit 3 million followers on the app, ByteDance’s Instagram rival app, Lemon8, has officially hit the Top 10 in the App Store.

After months of spending millions of dollars on lobbying against the ban, ByteDance is working hard on pushing its other apps CapCut and Lemon8 in the US. And if that happens—will the US be banning all apps from the China-owned company?

There have been many influencers and even government officials (hey, AOC!) making videos speaking out against the ban, and like we mentioned last week, Chew has been labeled the Daddy of TikTok and now has a large amount of stans.

The US says it is going to move forward with the ban, but the backlash, I think, will be huge. 😳

• Bye-bye, NFTs. Meta says its deactivating NFTs on April 11.
  
  

• Europeans! You can now opt out of specific targeted ads on Meta (thanks, EU!).
  
  

• There’s a new app coming from Instagram? Yup, and all we know is that it’s called Barcelona.
  
  

• Uh-oh, Netflix. YouTube now has you beat as the number one streaming platform.
  
  

• He did it, Joe! Elon Musk is officially the most followed person on Twitter.
  
  

• Welp, starting next week, only verified Twitter users will be eligible to be in the For You recommendations. What could go wrong???
  
  

• ByteDance is coming for Instagram as its Instagram-style app, Lemon8 is officially in the Top 10 on the App Store.
  
  

• YouTube Shorts has beaten out Reels in popularity. Not making shorts? You could be seriously doing it wrong.
  
  

• France is giving out fines to creators! Make sure that you're not breaking the rules.

Whether you’re a business owner, marketer, or creator, you’re working with a limited amount of time, and a never-ending list of things to get done. It’s time you got the helping hand you deserve. 

Meet your new AI-Powered Social Media Assistant (BETA), here to help you:

• Brainstorm unique content ideas and breakthrough creative block
• Write on-brand captions, tweets, video scripts (and more!) in seconds
• Repurpose your long-form content into bite-sized social snippets

It’s time to take the hassle (and time!) out of your social media strategy and execution and hello to your new AI Social Media Assistant.

After announcing that the good ol’ blue checkmarks will go away if you’re not paying to be verified on Twitter, it seems that the checkmarks … haven’t gone away.

While some have, it seem like most are still there and that the team behind the removals will have to do it manually. Sounds annoying, if you ask me. But a business that got its checkmark removed ASAP? New York Times had to say “so long, my lover” to its blue (or gold … what color are business accounts checkmarks now?) checkmark this week after it refused to pay out (you can read all about that controversy here … it’s pretty juicy!).

Now … should you pay for verification on the app? It depends. What exactly do you get with the blue checkmark? You can:

👉 Edit tweets

👉 Undo tweets

👉 Bookmark folders

👉 Upload longer videos

👉 Customize your app icons

👉 Two-factor authentication

👉 Create longer tweets

👉 For You Recommendations

It seems for now, people with less than 1,000 followers are the ones subscribing to Twitter Blue with 17.6% have less than 100—and they are the ones that are going to appear the most in your feed. 😬

Not sure how I completely feel about that but hey ho. Will you be subscribing yet or going the way of NYTimes and avoiding it all together?

With Mackenzie and Ben Leavitt

It’s here and it’s SPENNY. After weeks and weeks of saying the new API was coming, Twitter’s new API was officially announced and the three different tiers have wildly different pricing structures and rules.

Originally, Twitter announced that it was removing free access to the API in February, however after being met with a lot of backlash, it decided to provide a free tier to bots that provide “good content.” Whatever good content means…

If you’re a business (or bot) and want the access to Twitter’s API, here are the different structures:

• Free tier: It’s free (yay!) … but you only get 1,500 post per month
• Basic tier: It’s $100/month (not terrible) and you get 50,000 post requests and 10,000 read requests per app per month.
• Enterprise tier: It’s $42,000/month (loooooool) and no idea what the post and read requests will be.

It's a pretty big jump from $100 to $42,000—and I really don't see a lot of businesses adding this into their monthly budget. I mean, unless you're Elon Musk.

Well, well, well, LinkedIn is getting in on the algorithm game like every other platform in the world. The social media app is now adding recommended posts into your stream, along with Suggested Posts that are based on your interests.

“There are many rich conversations happening across LinkedIn, but it’s hard to know what you’re missing out on unless you follow the right conversations. To help you discover more relevant content that you might not otherwise know about, we are testing Suggested Posts in your Feed.”

The new posts will appear in your feed with a “Suggested” label, and follow the lead of TikTok in providing you content from users you might not follow but talk about things you’re already interested in—like bro-etry or long-form career advice from a CEO or the 10 Ways You're Doing Your Job Wrong!!!! posts. 

Anyone else? Nope, just me? Cool, I'll see myself out. 

It’s time to take the hassle (and time!) out of your social media strategy and execution and hello to your new AI Social Media Assistant.

Never done a social media audit before? It’s not as daunting as it sounds. Here are our tips on getting started and how to effectively run an audit on your socials.

Say hello to your new AI brainstorming, writing, and planning partner for Social Media – It’s time you got the helping hand you deserve. Whether you’re a business owner, marketer, or creator, you’re working with limited time and a never-ending list of things to get done.

👉Never get held back by creative block again

👉Write on-brand captions, tweets, video scripts (and more!) in seconds

👉Repurpose long-form content into bite-sized social snippets

👉Save time, get inspired, and become more productive

Grow your account, business or influence by reaching new audiences on social media.

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