Meta is paying up 💰

It finally happened! I officially got a Bluesky invite and I have absolutely no idea who or what to follow ... HELP?!

This week in social was another quiet one. Honestly, what's happening with Musk and Zuck? Why aren't they causing more chaos? Is it because Zuck fractured his leg? Or are people staying quiet until after the holidays? 🤔

Until then, here is your roundup on the best bits of social media news this week. 

The holidays are around the corner and it looks like Meta is trying to help creators make more money just in the nick of time.

Last week, Meta announced new feature after new feature for creators and, lucky for you, we’re breaking it down for you so you don’t have to do the hard work yourself!

🎄 Holiday bonus: An invite-only bonus will appear for creators in the US, South Korea, and Japan. Based on the number of plays and photo views, creators will get money for showing off their creative side through photos and Reels.

🛠️ Subscription promotional tools: To help creators grow their subscription communities, new promo tools have been introduced, like being able to welcome new subscribers quickly via DM and Stories and a “Subscribe” button on the feed for your followers.

💌 Facebook subscriptions: Yup, you can now have people subscribe to your on Facebook.

🎁 Instagram gifts: Get support from your fans through gifts. People can purchase Stars and send you virtual gifts (that you can turn into money) on your Reels they love.

📢 Ad participation: Participating in ads just got even easier. Creators can now select “allow brand partner to boost” when creating a Story.

While a lot of these don’t seem like a massive way to make cash-cash-money, it is another step for Meta to keep creators on its platform.

• Hot dang! Meta is about to head back to China after 14 years.
  
  

• Eeek! A new app that can show who exactly is stalking your Instagram page?
  
  

• Fact checking has come to Threads.
  
  

• Meta 🤝 Amazon. Amazon shopping is coming soon to a Facebook and Instagram near you.
  
  

• YouTube is helping creators one copyright claim at a time.
  
  

• Bye-bye, carousel posts. LinkedIn is deleting all carousels next month.
  
  

• It’s time to timestamp your videos on X.
  
  

• GIFs are being added into Reels.
  
  

• Instagram Reels “Nearby” feature is officially here.

Recycling is all the rage—and that includes reusing old content!

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Well, well, well, what do we have here? Another idea stolen from TikTok?

It sure seems like it.

YouTube has officially launched its new For You section—yes, that sounds familiar now, doesn’t it?

The For You section will appear on creator’s channels and will be tailored to whoever opens the page. So, in short—content that would appear for me wouldn’t be the same content that appears for you.

Creators are able to turn this feature off on their channel and/or customize the content that is shown to viewers by deciding if they only want Shorts, livestreams or full videos to appear.

Personally, I think this is definitely the feature to steal from TikTok, and will help YouTubers get more views on new and old content.

With Mackenzie and Olivia from Girls in Marketing

It seems the days of social media being for public consumption are gone. It’s all about sharing privately with your friends—well, at least Instagram seems to think so.

Over the past few months, Instagram has been working hard and leaning heavily into creating features that help users share posts, comments, thoughts, and more privately.

• Notes: Users can now respond to Notes with audio clips, photos, videos, GIFs, and stickers.
• Events: IG is testing creating events inside group chats
• Stories: You’ll soon be able to set an option where the only Stories you see are from your actual friends.

Head of Instagram, Adam Mosseri said last year that users on Instagram are using the feed less and less and interacting more in the DMs, and it looks like Instagram is making sure to create features so that remains the case.

We spoke with Crystal from Small Business Mentor on how to start a digital marketing business, the mistakes she’s learned along the way, and the tools she uses to make her more successful.

If you are struggling to come up with the perfect Instagram bio for your account, take a look at our top creative ideas for some inspiration!

Psst: not all "social media gurus" out there actually know what they're talking about, and we're here to debunk what advice they give. 

Grow your account, business or influence by reaching new audiences on social media.

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