I know, I’m a broken record at this point, but HOT DANG! The social media news was here, there, and everywhere this week!

It’s a pretty hefty newsletter this week, so you’re going to want to grab a drink, turn on your DND, and dive in. It’s a good one (if I do say so myself). 😌

After months and months of teasing it and then pushing back the launch date, Instagram Edits is here! Do we like it? Do we hate it? I’m really not sure yet. It seems … fine? And yes, it is exactly like CapCut, so no surprises there (does this help or hurt Meta’s FTC case saying they are a monopoly?).  

The new app from Meta is to help people make video content quick and easy by offering:

• Multi-channel editing: You can see a timeline with multiple video streams to edit your clips
• Project management: Manage multiple video projects at once under a “Projects” tab
• Notes: You can write up notes and ideas you have
• Reels trends: Hop on a current trend or audio through the app
• Longer video: You can film up to 10 mins of video and edit how you please
• Video effects: There are multiple different effects inside the new app to make content more engaging and fun

And a few other video editing tricks up their sleeve. I personally think there is still a lot of work to go, and at the moment I still enjoy CapCut more. 

Although, if you want to get higher reach on Instagram, you might want to use Reels to edit your content as users are reporting a significant bump in reach when sharing via the new app. 🙃

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It just won’t stop. If you haven’t seen it yet (and if you haven’t, can I join you under that rock?), everyone on TikTok is making jokes about being so hungry they could eat someone they know.

I have seen ex-boyfriends. Childhood best friends. Animals. Kids. And I’m not sure how it started, but I’m kind of ready for it to end (sorry, please don’t cancel me!).  

• BLESSED. Meta has finally admitted to having a spam issue and is working on removing spam accounts.
  
  

• New feature alert: Create collaborative Instagram Stories with your friends.
  
  

• Yikes. You know how Meta said you can opt out of training its AI? Well, it lied.
  
  

• X is the next social media platform to test out a TikTok-style video feed.
  
  

• Yes, Instagram is still working on a standalone app for Reels.
  
  

• Will YouTube overtake Disney this year as the top media company? It sure does seem that way.
  
  

• You can now interact in new ways with your favorites on TikTok Live.
  
  

• Deeper insights into how well your content did on Threads are officially here.
  
  

• Brands, pay attention! Meta has new tools to see if your ads actually generated sales.
  
  

• X’s new chat feature, X Chat (clever name), is almost here. 
  
  

• We’re truly living in the future: Meta Smart Glasses can now do live translations.
  
  

• Sorry, you can’t turn off Meta AI inside WhatsApp. 
  
  

• TikTok has added a new text-based image feature that I’m really unsure how it’s different from its old one.
  
  

• Automatic location tagging will happen on all Shorts related to travel and restaurants.
  
  

• Bluesky has added verification badges to its platform.
  
  

• TikTok now supports ALT text for all photos. 
  
  

• Facebook’s new focus feature will help you reach more people and increase your earnings. 
  
  

• Instagram Edits is getting a paid subscription. Cool. Amazing. Wow.
  
  

• Soz. You can no longer take screenshots of your Instagram DMs.
  
  

• Threads really wants you to add your interests to your bio.
  
  

• LinkedIn is removing all inactive accounts, so don’t panic if you lose followers this week.
  
  

• Reviews are showing up more and more on location-tagged content in TikTok.
  
  

• Interesting … Snapchat has launched an affiliate program to get creators to bring over advertisers to the platform.
  
  

• Remember BeReal? Yeah, Instagram is bringing it back with Quicksnaps.
  
  

• WhatsApp is really leaning into becoming a social media app with its newest update.
  
  

• YouTube is still allowed to under-16s in Australia, and the rest of the social media apps aren’t happy about it.
  
  

• Want to increase your reach? Creative Leader at Meta says you need to post 5 times a day. Yikes.
  
  

• Turns out, deactivating your social media accounts does make you happier. Who knew?!
  
  

• Ads are officially on Threads.

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Last week was the 20th anniversary of the first-ever YouTube video upload, and it’s wild to think how much the platform has grown over the years. 

According to recent stats, YouTube gets 50% more views than Netflix (!!) and as much as Disney, Prime, Peacock, and Paramount Plus combined. 

Yes, combined. And that’s only counting people who watch it on their TVs. 

Over the years, YouTube has become a platform for creatives and content creators. Celebrities and normal people alike post videos on the platform (heck, I remember posting videos for school back in the day that I’m sure are somewhere still out there … please don’t look for them). YouTube had the first influencers who created the original unboxing videos and GRWMs that we all know and love. 

And as much talk as TikTok’s algorithm gets every day, YouTube mastered its algorithm and quickly figured out what videos were going to make people stick around for hours and hours.

Today, the platform is watched by 3.5 billion people monthly, generating $36 billion in ad revenue (!!) and is more than just a cute place for people to post their vlogs. 

From long-form videos, Shorts, podcasts, live sports, AI tools, games, and one of the top places for people to get their news, YouTube is quickly becoming the media company it didn’t know it would (or could) be in 2005. 

And now it’s onto becoming the one-stop platform for all digital content creation and consumption … and I truly don’t see it stopping there. Do you?

The top trending sounds and songs you need to use to go viral this week. 

TikTok

1. I’m Terry with an i

2. No!!!
3. WTHELLY
4. Tell me a time when
5. 1-2-3 … AH

Instagram

1. Isn’t it early for that?
2. Cut to camera
3. It’s on fire! Grab the essentials
4. This and…
5. I know the owner

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Whether you like it or not, TikTok has changed the way artists and the music industry make music. This piece by the Rolling Stone breaks down exactly what happens when you have a viral hit on the platform and what artists need to do to get their music out there.

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Yes, as more and more places are talking about social media platforms having age limits, Instagram has been making sure it has the features it needs. You know … just in case.

Over the past few years, Instagram has been working on different ways to detect if someone is actually the age they say they are, and now it’s rolling out AI age-checking. 

As Meta explains: 

“[W]e first train an AI model on signals such as profile information, like when a person’s account was created, and interactions with other profiles and content. For example, people in the same age group tend to interact similarly with certain types of content. From those signals, the model learns to make calculations about whether someone is an adult or a teen.”

What does that mean exactly? Well, Instagram’s AI will check what someone is engaging with, talking about, and what accounts they follow to determine their age. 

That’s not the only step Meta has taken to verify age. It’s also rolled out video verification (similar to a lot of online banks!), and giving guidance to parents on how they can best protect their children online. 

While I’m not sure if I exactly enjoy Instagram’s AI being able to verify by digging through everything someone is engaging with online, it does feel like an effective way to quickly check if someone is over a certain age…

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