Conversion Rate on Instagram: Everything you need to know.

The conversion rate is calculated by dividing the number of new followers you gain by the Instagram users visiting your profile in a time period. It allows you to measure how likely someone visiting your profile is to follow you.

Has Conversion Rate on Instagram changed over time?

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Date	Conversion Rate	Change	Accounts
January, 2025	13.49%	-26.81%	4,078
December, 2024	18.44%	-0.50%	25,983
November, 2024	18.53%	-0.26%	26,913
October, 2024	18.58%	+1.30%	27,723
September, 2024	18.34%	+1.48%	28,401
August, 2024	18.07%	+4.32%	28,969

Frequently asked questions

Hopefully your answer is covered below, but if you would like any extra help we have lots of resources available on our blog.

What is an account's conversion rate?

The conversion rate is calculated by dividing the number of new followers you gain by the Instagram users visiting your profile in a time period. It allows you to measure how likely someone visiting your profile is to follow you.

How can I improve my account's conversion rate?

To improve your account's conversion rate, you need to build an aesthetically pleasing profile. You can read more about this here.

What is the average monthly conversion rate on Instagram across all accounts?

The average monthly conversion rate on Instagram is 13.5%. If you would like to see how your account compares, log in to your Flick account or start your free trial.