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Conversion Rate

Conversion Rate on Instagram: Everything you need to know.

The conversion rate is calculated by dividing the number of new followers you gain by the Instagram users visiting your profile in a time period. It allows you to measure how likely someone visiting your profile is to follow you.

Has Conversion Rate on Instagram changed over time?

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DateConversion RateChangeAccounts

February, 2024

15.74%

-4.91%

32,693

January, 2024

16.55%

-1.43%

33,302

December, 2023

16.79%

-6.36%

33,453

November, 2023

17.93%

-6.78%

34,079

October, 2023

19.23%

+0.13%

34,488

September, 2023

19.21%

+0.73%

35,805

Frequently asked questions

Hopefully your answer is covered below, but if you would like any extra help we have lots of resources available on our blog.

What is an account's conversion rate?

The conversion rate is calculated by dividing the number of new followers you gain by the Instagram users visiting your profile in a time period. It allows you to measure how likely someone visiting your profile is to follow you.

How can I improve my account's conversion rate?

To improve your account's conversion rate, you need to build an aesthetically pleasing profile. You can read more about this here.

What is the average monthly conversion rate on Instagram across all accounts?

The average monthly conversion rate on Instagram is 15.7%. If you would like to see how your account compares, log in to your Flick account or start your free trial.

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