Avg. Impressions per Story on Instagram: Everything you need to know.

The "Average Reach per Post" metric is the average amount of reach an Instagram user gets on their posts in a given time period.

Has Avg. Impressions per Story on Instagram changed over time?

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Date	Avg. Impressions per Story	Change	Accounts
March, 2025	904.14	+45.58%	2,790
February, 2025	621.05	+7.17%	13,179
January, 2025	579.52	+0.93%	14,683
December, 2024	574.16	+10.94%	14,947
November, 2024	517.53	-0.44%	15,791
October, 2024	519.84	-2.23%	16,224

Frequently asked questions

Hopefully your answer is covered below, but if you would like any extra help we have lots of resources available on our blog.

What is the "Average Impression per Story" metric?

The "Average Reach per Post" metric is the average amount of reach an Instagram user gets on their posts in a given time period.

How can I improve my Instagram account's "Average Impressions per Story"?

To improve your posts' "Average Impressions per Story", you need to study what type of story content your followers are react well to and replicate it. You can read more about this here.

What is the monthly "Average Impressions per Story" on Instagram across all accounts?

The average monthly impressions per Story on Instagram is 904.1. If you would like to see how your account compares, log in to your Flick account or start your free trial.