Avg. Impressions per Story on Instagram: Everything you need to know.

The "Average Reach per Post" metric is the average amount of reach an Instagram user gets on their posts in a given time period.

Has Avg. Impressions per Story on Instagram changed over time?

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Date	Avg. Impressions per Story	Change	Accounts
November, 2023	403.46	-7.57%	20,237
October, 2023	436.48	+8.31%	19,623
September, 2023	402.99	-3.97%	22,958
August, 2023	419.66	+2.81%	23,161
July, 2023	408.18	+3.06%	23,605
June, 2023	396.07	+4.09%	24,108

Frequently asked questions

Hopefully your answer is covered below, but if you would like any extra help we have lots of resources available on our blog.

What is the "Average Impression per Story" metric?

The "Average Reach per Post" metric is the average amount of reach an Instagram user gets on their posts in a given time period.

How can I improve my Instagram account's "Average Impressions per Story"?

To improve your posts' "Average Impressions per Story", you need to study what type of story content your followers are react well to and replicate it. You can read more about this here.

What is the monthly "Average Impressions per Story" on Instagram across all accounts?

The average monthly impressions per Story on Instagram is 403.5. If you would like to see how your account compares, log in to your Flick account or start your free trial.