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Our proven tricks and formula to get your followers to stop their scroll and actively engage with your IG post.
30-Day Caption Challenge
Now that we have established the who, what, and why of the Instagram course, it's time to dive into why Instagram captions matter in the first place. Because they really are incredibly important.
Captions are so incredibly important and should be an essential tool you utilize when it comes to getting likes, comments, and follows on your profile. According to Fohr, the average length of an Instagram caption has doubled over the years and people want lengthy!
It’s the perfect way to get across who you are and connect with your followers on a more personal level. One of the biggest reasons you should be optimizing and using captions in the best way possible?
When you’ve got a killer opening line that hooks a user in and makes them stop in their tracks—that. is. everything. The longer someone spends time on your post by reading the caption and sending a sneaky little like your way, the better your post will rank on Instagram’s algorithm. Yes, that pesky thing.
Social media is the number one way that people connect to others, as we all know. And the best way to connect with others on any platform is by being as authentic and human as possible.
Whether you’re a brand, small business, or Content Creator, you have to remember that people are seeing your posts alongside their friends’ and family’s content. Being approachable, real, and as if you could be their friend is going to resonate way more with people than being a robot online (I mean, even the robots seem real—Lil Miquela, anyone?).
Be natural! Talk how you’d talk to a friend. If you’re not using business-style jargon with a friend, why in the world would you use it in an Instagram caption?
Your approach depends on who your audience is. If your brand is sassy, be sassy! If you’re more educational, make sure you’re using educational language. Whatever your brand and voice are, make sure that it’s something approachable for your audience that’ll resonate with them and feel as if they are following a friend online.
Bring your audience into the caption. Don’t act like there isn’t someone on the other side of the screen you’re trying to connect with—talk to them! Ask them questions. Engage with them. But make sure you’re always keeping them in mind and using words like “you” to bring them into your world. They’ll feel more connected to you and your Insta.
So now you understand the different elements that make up a great caption, it’s time for a little bit of homework!
Homework: Go through your Instagram and find people in a similar niche as you that you think have good captions. Get out a piece of paper (or your notes on your computer—I'm old school!) and make a list:
1. What makes them good?
2. What do you think they could improve upon?
3. Do you notice a certain pattern they have when writing the captions?
See which areas of our Instagram caption anatomy you're utilizing. All? None?
1. Write down your caption on a piece of paper or on your computer. Highlight each of the sections with different colors. If you don't have five colors on your caption, you're not using the full anatomy of the caption. Take a step back and figure out how you can incorporate all five components of the anatomy and rewrite your caption.
Now, pick 5 accounts to follow in your niche that you think have good captions and/or are doing well on social media currently. Start paying attention to their captions and how they get people to engage.
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