Now that you have an idea of the guidelines and plan we’ll be following, let’s get started with your hashtag research. In this section, you will learn how to successfully find the right hashtags for your account that will help you reach your target audience. We will also showcase how this fits in with your hashtag strategy, and explain why these tactics will increase the reach of your posts. By the end of this lesson, you should have a sound understanding of the best ways to search for hashtags, as well as a list of optimized hashtags that you can start using on your posts.
Before we get started with the hashtag research, there’s a few things we thought would be important for you to keep in mind as you go. You can write these down somewhere to remind yourself and keep by you, when you’re doing your hashtag research.
Hashtag research takes time, but the reward of having a quality set of hashtags means you can be reaching 30%+ more people every-time you post. To reiterate, we have had accounts with less than 100 likes a post reach 2,000+ people per post using hashtags. But, it took them time to find the hashtags that were relevant and a good size for their account.
“Having a quality set of hashtags means you can be reaching 30%+ more people every time you post.”
Now that you’re ready, let’s start searching! The best way to find the right hashtags is by opening up your search tool in Flick. You should start by entering hashtags you already know of, that are within your niche, or used by your competitors as a basis for initial searches.
Remember, we’re looking to find hashtags that are relevant to your account, niche & audience, as well as the right size!
Start by making a search without any filters using a hashtag you know that exists within your sub-niche, as an example, for photography we could try #wanderlust.
Once you’ve made a search you’ll see a list of related hashtags.
We’re now going to do two things:
Fitler our results so that we:
These are broad suggestions that you can use to get started with, however, you can change and adjust these based on your own strategy or what you might have had success with in the past.
In our search tool, you can set filters by the average number of likes received on the top performing content of a hashtag. Posts with a lower amount of likes are generally easier to rank on, and posts with a high like count are slightly harder.
You can change your filters each time you search, different niches will have a different number of hashtags within each range.
Here’s some suggestions on the ideal filter you should use, based on the average number of likes received on your content:
Using the ‘total posts’ filter, you can tell Flick the range you’d like to see for your results:
Here’s an example of some filters for our first hashtag list ‘Set 1 | 0-50k’
Once your filters are applied, you can start searching based on the keywords you have collected. Each time you search, you will be given suggestions based on that search of low to high competition level. It’s important when you are saving these hashtags, that you sort them into correctly categorized groups, so it makes them easier to identify and use when you go to post.
For this challenge in-particular we’ve already created our collections in lesson 2.
This is probably the biggest piece of homework you’ll get. Think of it like the end of term essay of this 8 post hashtag challenge. Research always takes the most time, but proper, effective hashtag strategy takes time and effort - and we promise it pays off.
So, grab yourself your favourite snack, and get researching. Start accumulating groups of hashtags, and fill out at least 6 sets containing 10 hashtags each. Categorize these in whichever way works for you, but we suggest categorizing according to hashtag size, at least for this particular challenge.
Fill in each set on the graph attached, so you have a total of 6 sets ready for the challenge, that you will use according to the 8 post challenge schedule.
Phewph! Congratulations for getting through the basics of hashtag research, you’re now on your way to becoming a bonafide pro.